Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese
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Título: | Economic efficiency of members of protected designations of origin: sharing reputation indicators in the experience goods of wine and cheese |
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Autor/es: | Sellers Rubio, Ricardo | Mas-Ruiz, Francisco |
Grupo/s de investigación o GITE: | Marketing |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | PDO | Collective reputation | Efficiency | Experience goods | Wine | Cheese sector |
Área/s de conocimiento: | Comercialización e Investigación de Mercados |
Fecha de publicación: | ene-2015 |
Editor: | Springer Berlin Heidelberg |
Cita bibliográfica: | Review of Managerial Science. 2015, 9(1): 175-196. doi:10.1007/s11846-014-0124-x |
Resumen: | The aim of this paper is to analyse the economic efficiency of members of protected designations of origin (PDO). For the first time we analyse the value of PDO labels from the point of view of economic efficiency. The central hypothesis is that a PDO has a positive impact on the economic efficiency of its member companies and that this is because a PDO label is a collective reputation indicator that foments efficient investment in quality in terms of member returns. The methodology applied to test this hypothesis is based on data envelopment analysis to estimate economic efficiency, and econometric models to explain company efficiency through both the PDO label, as an indicator of collective reputation, and the characteristics of the company. The results obtained in the experience goods of wine and cheese in Spain show that PDO labels have a positive impact on economic efficiency. Additionally, the age and size of the company have a positive effect while the wage level of the company has a different influence on efficiency depending on the sector considered. Overall, the results reveal the importance of PDOs in industries in which the signal of reputation is not only reliant on the individual brands. |
URI: | http://hdl.handle.net/10045/57817 |
ISSN: | 1863-6683 (Print) | 1863-6691 (Online) |
DOI: | 10.1007/s11846-014-0124-x |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © Springer-Verlag Berlin Heidelberg 2014. The final publication is available at Springer via http://dx.doi.org/10.1007/s11846-014-0124-x |
Revisión científica: | si |
Versión del editor: | http://dx.doi.org/10.1007/s11846-014-0124-x |
Aparece en las colecciones: | INV - MKT - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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2015_Sellers_Mas_RevManagSci_final.pdf | Versión final (acceso restringido) | 283,71 kB | Adobe PDF | Abrir Solicitar una copia |
2015_Sellers_Mas_RevManagSci_rev.pdf | Versión revisada (acceso abierto) | 105,64 kB | Adobe PDF | Abrir Vista previa |
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