INV - MKT - Artículos de Revistas

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 112
Items
AccessPreviewIssue DateTitleAuthor(s)
Restricted accessPenagos_etal_2022_IntJWineBusinessRes_final.pdf.jpg9-May-2022Modelling the group dynamics in the wine industryPenagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe; Sellers Rubio, Ricardo
Open accessGarulo-Ramon_etal_2022_Pasos.pdf.jpg28-Apr-2022La externalización de los servicios de información turística en el contexto de la COVID‑19Garulo Ramón, Carlos; Díez Sánchez, Juan José; Sellers Rubio, Ricardo
Open accessEscario_etal_2022_EnvironRes.pdf.jpg14-Mar-2022COVID-19 related policies: The role of environmental concern in understanding citizens’ preferencesEscario, José-Julián; Rodríguez-Sánchez, Carla; Valero-Gil, Jesus, et al
Restricted accessSharma_etal_2022_TourismManag_final.pdf.jpg25-Feb-2022The effect of movie and television placementsSharma, Abhinav; Nicolau, Juan Luis; Mas-Ruiz, Francisco
Restricted accessSancho-Esper_etal_2022_JVacationMarketing_final.pdf.jpg23-Feb-2022Virtual reality in retirement communities: Technology acceptance and tourist destination recommendationSancho-Esper, Franco; Ostrovskaya, Liudmila; Rodríguez-Sánchez, Carla, et al
Open accessMolina-Perez_etal_2021_ARA.pdf.jpg10-Nov-2021Evaluación de la presencia de los sitios web de turismo de costa de España en los motores de búsquedaMolina Pérez, Lucía; Casado-Díaz, Ana B.; Sellers Rubio, Ricardo
Open accessSellers-Rubio_2021_WineEconPolicy.pdf.jpg3-Aug-2021Wine ratings and advertising strategies: is there a link?Sellers Rubio, Ricardo
Open accessMas-Ruiz_etal_2021_Academia_preprint.pdf.jpg23-Nov-2021Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firmsMas-Ruiz, Francisco; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco, et al
Open accessTorres-Moraga_etal_2021_JHospitalityTourismManag_preprint.pdf.jpg20-Nov-2021Understanding tourist citizenship behavior at the destination levelTorres-Moraga, Eduardo; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco
Open accessRuiz-Conde_etal_2021_Foods.pdf.jpg22-Jul-2021Consumption Threshold at Which Virtue Products Become Vice Products: The Case of BeerRuiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa
Restricted accessSellers_Nicolau_2021_JHospitTourRes_final.pdf.jpg22-Jul-2021Satisfaction and Expenditure in Wineries: A Prospect Theory ApproachSellers Rubio, Ricardo; Nicolau, Juan Luis
Open accessInvestigaciones-Turisticas_22_11.pdf.jpgJul-2021La influencia de los factores políticos en la externalización de servicios de información turísticaGarulo Ramón, Carlos; Díez Sánchez, Juan José; Sellers Rubio, Ricardo
Restricted accessMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-May-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Open accessRuiz-Moreno_etal_2021_ResTransportEconomics.pdf.jpg30-Jan-2021Strategic groups and product differentiation: Evidence from the Spanish airline market deregulationRuiz Moreno, Felipe; Mas-Ruiz, Francisco; Sancho-Esper, Franco
EmbargoedSuay-Perez_etal_2022_JMarketingCommunications_accepted.pdf.jpg20-May-2021Customer perceived integrated marketing communications: A segmentation of the soda marketSuay-Pérez, Francisco; Penagos-Londoño, Gabriel Ignacio; Porcu, Lucia, et al
Open accessSellers-Rubio_etal_2021_JWineEconomics.pdf.jpg16-Feb-2021Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market ShareSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Open accessMiranda_Ruiz-Moreno_2022_BusinessHistory_final.pdf.jpg5-Feb-2020Selling the past. The use of history as a marketing strategy in Spain, 1900-1980Miranda Encarnación, José Antonio; Ruiz Moreno, Felipe
Restricted accessCasado-Diaz_etal_2022_JSustainableTourism_final.pdf.jpg3-Nov-2020Tourists’ water conservation behavior in hotels: the role of genderCasado-Díaz, Ana B.; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla, et al
Restricted accessCasado-Diaz_Sellers-Rubio_2020_CurrIssTourism_final.pdf.jpg17-Dec-2020The effect of short-term rentals on regional hotel efficiencyCasado-Díaz, Ana B.; Sellers Rubio, Ricardo
EmbargoedSharma_etal_2021_AnnTourRes_final.pdf.jpgMay-2021Hotels' COVID-19 innovation and performanceSharma, Abhinav; Shin, Hakseung; Santa María Beneyto, María Jesús, et al
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 112