INV - MKT - Artículos de Revistas

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 144
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AccessPreviewIssue DateTitleAuthor(s)
Open accessCampayo-Sanchez_etal_2025_RevManagSci.pdf.jpg7-Mar-2025Hunted hunter: the role of competitive comparison in product survivalCampayo Sánchez, Fernando; Mas-Ruiz, Francisco; Nicolau, Juan Luis
EmbargoedSancho‐Esper_etal_2025_BusStratEnv_final.pdf.jpg28-Jan-2025Segmenting Hotel Guests' Behavior: Insights for Developing Effective Water Conservation ProgramsSancho-Esper, Franco; Sellers Rubio, Ricardo; Casado-Díaz, Ana B., et al
Open accessRaad_etal_2024_JHospitalityTourismRes_accepted.pdf.jpg18-Dec-2024Supplier Slip-Ups: How Malpractices Can Bite into Restaurant Market ValueRaad, James; Ruiz-Moreno, Felipe; Nicolau, Juan Luis
Open accessRodriguez-Sanchez_etal_2025_TourismManagPerspect.pdf.jpg12-Dec-2024Prosocial disposition shaping tourist citizenship behavior: Toward destination patronage intentionRodríguez-Sánchez, Carla; Torres-Moraga, Eduardo; Sancho-Esper, Franco, et al
Open accessCampayo-Sanchez_etal_2024_IntJHospitalityManag.pdf.jpg14-Nov-2024Setting the Course: CEO Beliefs as the North Star in the Hotel-OTA RelationshipCampayo Sánchez, Fernando; Sharma, Abhinav; Mas-Ruiz, Francisco, et al
Open accessCampayo-Sanchez_Nicolau_2024_TourismEcon_final.pdf.jpg24-Sep-2024Optimizing control variable selection with algorithms: Parsimony and precision in regression analysisCampayo Sánchez, Fernando; Nicolau, Juan Luis
Open accessTorres-Moraga_etal_2021_JHospitalityTourismManag_final.pdf.jpg20-Nov-2021Understanding tourist citizenship behavior at the destination levelTorres-Moraga, Eduardo; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco
Open accessNicolau_etal_2024_IntJHospitalityManag.pdf.jpg13-Sep-2024A motivation-based study to explain accommodation choice of senior tourists: Hotel or AirbnbNicolau, Juan Luis; Rodríguez-Sánchez, Carla; Ruiz-Moreno, Felipe
Open accessCampayo-Sanchez_etal_2024_TourismManag.pdf.jpg29-Aug-2024Navigating market waves: How CEO political ideology shapes the currents of innovation-induced tourism valueCampayo Sánchez, Fernando; Mas-Ruiz, Francisco; Nicolau, Juan Luis
Open accessBagnato_etal_2024_JKnowlManag_final.pdf.jpg24-Jul-2024Sustainable innovation challenges in wine ecosystem growth: a time-based comparisonBagnato, Giovanna; Escobar, Stefania Denise; Ruiz-Moreno, Felipe
Open accessLimonta_etal_2024_JVacationMarket_final.pdf.jpg25-Aug-2024The Manta mystique: Destination image and its effect on tourist citizenship behavior and willingness to sacrificeLimonta, Rauny; Ruiz-Moreno, Felipe; Ali, Attia Abdelkader, et al
Open accessCampayo-Sanchez_etal_2024_AnnalTourismRes_final.pdf.jpg9-Aug-2024If the wind blows, adjust your sail: Political ideology, social responsibility, and performanceCampayo Sánchez, Fernando; Sharma, Abhinav; Mas-Ruiz, Francisco, et al
Open accessAli_etal_2024_EJMBE.pdf.jpg28-May-2024Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19Ali, Attia Abdelkader; Campayo Sánchez, Fernando; Ruiz-Moreno, Felipe
Open accessMartinez-Navarro_Sellers-Rubio_2024_Heliyon.pdf.jpg9-May-2024Three decades of research on wine marketingMartínez-Navarro, Jesús; Sellers Rubio, Ricardo
Open accessOrgiles-Amoros_etal_2024_JHRM_final.pdf.jpg27-Nov-2023Twitter killed the media star: a historical evolution of marketing communication used by Spanish universitiesOrgilés Amorós, Macarena; Ruiz-Moreno, Felipe; Penagos-Londoño, Gabriel Ignacio, et al
Open accessTorres-Moraga_etal_2024_JDestinatMarketingManag.pdf.jpg29-Jan-2024Tourscape role in tourist destination sustainability: A path towards revisitTorres-Moraga, Eduardo; Rodríguez-Sánchez, Carla; Alonso-Dos-Santos, Manuel, et al
Open accessInvestigaciones_Turisticas_27_03.pdf.jpgJan-2024¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound MarketingRomero Montero, Andrés; Sellers Rubio, Ricardo; Cely Álvarez, Adriana
Open accessSharma_etal_2023_JTravelRes_final.pdf.jpg29-Dec-2023The Effect of Tangible Promotions on an Intangible EnvironmentSharma, Abhinav; Santa María Beneyto, María Jesús; Nicolau, Juan Luis
Open accessMartinez-Navarro_etal_2023_JHistResMarketing_final.pdf.jpg14-Dec-2023Mapping the evolution of tourism research: the Spanish caseMartínez-Navarro, Jesús; Campayo Sánchez, Fernando; Ostrovskaya, Liudmila
Open accessSancho-Esper_etal_2024_AHTR.pdf.jpg7-Dec-2023Environmental Sustainability at Destination Level: The Role of Tourist Citizenship BehaviorSancho-Esper, Franco; Rodríguez-Sánchez, Carla; Torres-Moraga, Eduardo
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 144