INV - MKT - Artículos de Revistas

Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed 1.0 RSS Feed 2.0 RSS Feed 2.0
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 87
AccessPreviewIssue DateTitleAuthor(s)
Restricted accessKauffmann_etal_2020_IndustrialMarketingManag_final.pdf.jpgOct-2020A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-makingKauffmann, Erick; Peral Cortés, Jesús; Gil, David, et al
Restricted accessRodriguez-Sanchez_etal_2020_JDestinMarketManag_final.pdf.jpgDec-2020Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destinationRodríguez-Sánchez, Carla; Sancho-Esper, Franco; Casado-Díaz, Ana B., et al
Restricted accessCasado-Diaz_etal_2021_TourismManag_final.pdf.jpgApr-2021Expanding our understanding of cruise visitors' expenditure at destinations: The role of spatial patterns, onshore visit choice and cruise categoryCasado-Díaz, Ana B.; Navarro-Ruiz, Sandra; Nicolau, Juan Luis, et al
Restricted accessNavarro-Ruiz_etal_2020_JDestinationMarketingManag_final.pdf.jpgDec-2020Modelling the intra-destination behaviour of cruise visitors based on a three-dimensional approachNavarro-Ruiz, Sandra; Casado-Díaz, Ana B.; Ivars-Baidal, Josep
Restricted accessCasado-Diaz_etal_2020_ScandJHospitalityTourism_final.pdf.jpg2020The home exchange phenomenon in the sharing economy: a research agendaCasado Díaz, María Ángeles; Casado-Díaz, Ana B.; Hoogendoorn, Gijsbert
Open accessNavarro-Ruiz_etal_2020_CuadGeo.pdf.jpg2020Análisis del comportamiento espacio-temporal intradestino mediante GPS: una aproximación de los visitantes independientes de crucero en la ciudad de ValènciaNavarro-Ruiz, Sandra; Ivars-Baidal, Josep; Casado-Díaz, Ana B.
Restricted accessEscario_etal_2020_WasteManag_final.pdf.jpg15-Jul-2020The influence of environmental attitudes and perceived effectiveness on recycling, reducing, and reusing packaging materials in SpainEscario, José-Julián; Rodríguez-Sánchez, Carla; Casaló, Luis V.
Restricted accessNicolau_Sellers_2020_JHospitalityTourismRes_final.pdf.jpg1-May-2020The Bundling Strategy: The One-Click Effect on Loss AversionNicolau, Juan Luis; Sellers Rubio, Ricardo
Open accessRodriguez_Sarabia_2020_Sustainability.pdf.jpg9-Apr-2020Does Water Context Matter in Water Conservation Decision Behaviour?Rodríguez-Sánchez, Carla; Sarabia Sánchez, Francisco J.
Restricted access2019_Navarro-Ruiz_etal_IntJTourCities_final.pdf.jpg17-May-2019Cruise tourism: the role of shore excursions in the overcrowding of citiesNavarro-Ruiz, Sandra; Casado-Díaz, Ana B.; Ivars-Baidal, Josep
Open access2020_Casado-Diaz_etal_CurrIssuesTour_final.pdf.jpg2020Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentionsCasado-Díaz, Ana B.; Andreu, Luisa; Beckmann, Susanne C., et al
Open access2020_Wagner_etal_JEduBusiness_final.pdf.jpg2020Skill and knowledge requirements of entry-level logistics and supply chain management professionals: A comparative study of Ireland and SpainWagner, Claudia; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla
Open access2019_Cruz-Roche_etal_IntJRetailDistribManag_final.pdf.jpg12-Aug-2019Retail services efficiency: impact of country-specific factorsCruz-Roche, Ignacio; Romero, Jaime; Sellers Rubio, Ricardo
Open access2019_Kauffmann_etal_Sustainability.pdf.jpg5-Aug-2019Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data MiningKauffmann, Erick; Peral Cortés, Jesús; Gil, David, et al
Open access2009_Nicolau_Canelobre.pdf.jpg2009Enoturismo en la provincia de AlicanteNicolau, Juan Luis
Open access2009_Sellers_Canelobre.pdf.jpg2009Marketing del vino alicantino: un desafío pendienteSellers Rubio, Ricardo
Open access2019_Casalo_etal_ResourcesConservRecycling_final.pdf.jpgOct-2019Analyzing differences between different types of pro-environmental behaviors: Do attitude intensity and type of knowledge matter?Casaló, Luis V.; Escario, José-Julián; Rodríguez-Sánchez, Carla
Open access2016_Sellers_Nicolau_Canelobre.pdf.jpg2016La demanda y los mercados turísticosSellers Rubio, Ricardo; Nicolau, Juan Luis
Open access2019_Penagos_Ruiz_JModellManag_final.pdf.jpg2019Identifying dynamics in strategic groupsPenagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe
Open access2019_Sancho_Mas_Academia_accepted.pdf.jpg26-Feb-2019Competition in the Spanish domestic airline sector: Market deregulation, switching costs and route cost behaviourSancho-Esper, Franco; Mas-Ruiz, Francisco
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 87