Marketing
Las principales líneas de investigación del Grupo de Marketing son: Análisis de la competencia en Marketing, Comportamiento del consumidor, Difusión de innovaciones, Distribución comercial, Marketing turístico, Promoción de precios y Publicidad.
Miembros del Grupo
Más informaciónRecent Submissions
Optimizing control variable selection with algorithms: Parsimony and precision in regression analysis
See
Optimizing control variable selection with algorithms: Parsimony and precision in regression analysis
Understanding tourist citizenship behavior at the destination level
See
Understanding tourist citizenship behavior at the destination level
A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb
See
A motivation-based study to explain accommodation choice of senior tourists: Hotel or Airbnb
Navigating market waves: How CEO political ideology shapes the currents of innovation-induced tourism value
See
Navigating market waves: How CEO political ideology shapes the currents of innovation-induced tourism value
Sustainable innovation challenges in wine ecosystem growth: a time-based comparison
See
Sustainable innovation challenges in wine ecosystem growth: a time-based comparison
Browse
Discover
Subject
Date issued
- 79 2020 - 2024
- 93 2010 - 2019
- 34 2000 - 2009
- 3 1996 - 1999
Document type
- 137 Article
- 31 Book chapter
- 19 Working Paper
- 18 Conference object
- 2 Book
- Document type - next >