Location orientation of organic stores in low demand areas: a case study of a niche market

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Title: Location orientation of organic stores in low demand areas: a case study of a niche market
Authors: Gültekin, Beyza | De-Juan-Vigaray, María D. | Espinosa Seguí, Ana
Research Group/s: Investigación+Docencia+Innovación: Plus (Idoi:plus) | COSOCO (Comunicación y Sociedad del Conocimiento) | Geografía Humana
Center, Department or Service: Universidad de Alicante. Departamento de Marketing | Universidad de Alicante. Departamento de Geografía Humana
Keywords: Niche market | Organic market | Retailing | Case study | Spain
Knowledge Area: Comercialización e Investigación de Mercados | Geografía Humana
Issue Date: Jan-2013
Publisher: International Foundation for Research and Development (IFRD)
Citation: GÜLTEKIN, Beyza; DE JUAN-VIGARAY, María D.; ESPINOSA SEGUÍ, Ana. “Location orientation of organic stores in low demand areas: a case study of a niche market”. Information Management and Business Review. Vol. 5, No. 1 (Jan. 2013). ISSN 2220-3796, pp. 20-27
Abstract: This research provides a case study of a niche market in Marina Alta and Marina Baja counties located on the coast of the province of Alicante, Spain. These counties attract foreign residents from Germany, United Kingdom, and Scandinavia who are the frequent consumers of organic products. Accordingly, retailers choose the store location based on demand for organic products and detects a niche market in Spain. In addition, the study reveals the consumption patterns of organic-oriented consumers. In-depth interview is conducted with store managers and a researcher-administered survey is applied to the customers to identify the market. The study reveals the relationship between the presence of foreign residents who are more familiar to organic products and organic retailers’ choice of store location. Results are given and discussed.
URI: http://hdl.handle.net/10045/26606
ISSN: 2220-3796
Language: eng
Type: info:eu-repo/semantics/article
Peer Review: si
Publisher version: http://www.ifrnd.org/journal_imbr.php
Appears in Collections:INV - Idoi: plus - Artículos de Revistas
INV - GH - Artículos de Revistas
INV - COSOCO - Artículos de Revistas

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