Items
Access | Preview | Issue Date | Title | Author(s) |
 |  | 2-Feb-2025 | Online content strategies for building credible brands: An analysis of the world’s 100 best hospitals | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 17-Jan-2025 | El videoclip musical narrativo de temática trans en España y la evolución en sus políticas de representación audiovisual | Fernández Torres, Fernando; García-Escrivá, Vicente; Iglesias-García, Mar |
 |  | 17-Nov-2024 | Gender Bias, Stereotypes and Diversity on Digital Platforms | Hernández-Ruiz, Alejandra; Willem, Cilia; Tortajada Giménez, Iolanda, et al |
 |  | 28-Dec-2024 | The Impact of Awareness-Raising Campaigns Against Gender Violence: The Case of #AhoraYaEspañaEsOtra on Instagram | Navarro-Beltrá, Marián |
 |  | 12-Dec-2024 | Building Reputed Brands Through Online Content Strategies: A Quantitative Analysis of Australian Hospitals’ Websites | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 10-Dec-2024 | La docencia con perspectiva de género en los estudios de publicidad: la política de incentivos del programa DOCENTIA | Ortiz, Maria J.; Hernández-Ruiz, Alejandra; Mira Pastor, Enric |
 |  | 20-Nov-2024 | La polarización en la campaña de las elecciones generales de 2023. Análisis de los posts de los partidos españoles en X | Marín-Albaladejo, Juan Antonio; Navarro-Beltrá, Marián |
 |  | 29-Oct-2024 | Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State Funeral | Martín-Llaguno, Marta; Navarro-Beltrá, Marián; Berganza, Rosa, et al |
 |  | 17-Oct-2024 | Museos y tecnología: El caso del MACA y su interacción con el público | Guijarro-Sánchez, Rocío; Iglesias-García, Mar |
 |  | 27-Jul-2024 | Building Hospital Brands through Smart Technologies | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 26-Jun-2024 | Hospitals’ Corporate Communication Initiatives during the Covid-19 Outbreak: Experiences, Challenges and Future Opportunities | Medina Aguerrebere, Pablo; González-Pacanowski, Antonio; Catalan Matamoros, Daniel |
 |  | 7-Jun-2024 | Revamping hospitals’ online communication strategies: a humanistic approach to build meaningful brands | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 27-Jun-2024 | The communication of public aid in the European Union: the case of Next Generation European funds | Vilaplana-Aparicio, Maria J.; Martín-Llaguno, Marta; Bonet-Pizarro, Natalia |
 |  | 25-Apr-2024 | Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United States | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 1-Feb-2023 | El uso de Instagram por parte de los influencers gastronómicos: semejanzas y diferencias entre los instagramers preocupados por una alimentación sana y los comidistas | Navarro-Beltrá, Marián; Herrero Ruiz, Laura |
 |  | 22-Jan-2024 | The Role of Smart Technologies in French Hospitals’ Branding Strategies | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 31-Dec-2023 | Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile Apps | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 18-Jan-2024 | Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 5-Dec-2023 | Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |
 |  | 8-Nov-2023 | Building Reputed Brands through Smart Technologies: A Quantitative Analysis of the Best Hospitals in the United Kingdom | Medina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio |