INV - COSOCO - Artículos de Revistas

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 153
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AccessPreviewIssue DateTitleAuthor(s)
Open accessMedina-Aguerrebere_etal_2025_OnlineJCommunicMediaTech.pdf.jpg2-Feb-2025Online content strategies for building credible brands: An analysis of the world’s 100 best hospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessFernandez-Torres_etal_2025_EPSIR.pdf.jpg17-Jan-2025El videoclip musical narrativo de temática trans en España y la evolución en sus políticas de representación audiovisualFernández Torres, Fernando; García-Escrivá, Vicente; Iglesias-García, Mar
Open accessHernandez-Ruiz_etal_2024_Profesional-de-la-Informacion.pdf.jpg17-Nov-2024Gender Bias, Stereotypes and Diversity on Digital PlatformsHernández-Ruiz, Alejandra; Willem, Cilia; Tortajada Giménez, Iolanda, et al
Open accessNavarro-Beltra_2024_VISUALRev_eng.pdf.jpg28-Dec-2024The Impact of Awareness-Raising Campaigns Against Gender Violence: The Case of #AhoraYaEspañaEsOtra on InstagramNavarro-Beltrá, Marián
Open accessMedina-Aguerrebere_etal_2024_Digital.pdf.jpg12-Dec-2024Building Reputed Brands Through Online Content Strategies: A Quantitative Analysis of Australian Hospitals’ WebsitesMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessOrtiz-Diazguerra_etal_2024_ComunGen.pdf.jpg10-Dec-2024La docencia con perspectiva de género en los estudios de publicidad: la política de incentivos del programa DOCENTIAOrtiz, Maria J.; Hernández-Ruiz, Alejandra; Mira Pastor, Enric
Open accessMarin_Navarro_2025_EPSIR.pdf.jpg20-Nov-2024La polarización en la campaña de las elecciones generales de 2023. Análisis de los posts de los partidos españoles en XMarín-Albaladejo, Juan Antonio; Navarro-Beltrá, Marián
Open accessMartin-Llaguno_etal_2024_JournalMedia.pdf.jpg29-Oct-2024Media Events in the Digital Age: Analysis of the Treatment of Elizabeth II and Juan Carlos I During the State FuneralMartín-Llaguno, Marta; Navarro-Beltrá, Marián; Berganza, Rosa, et al
Open accessGuijarro-Sanchez_Iglesias-Garcia_2024_EPSIR.pdf.jpg17-Oct-2024Museos y tecnología: El caso del MACA y su interacción con el públicoGuijarro-Sánchez, Rocío; Iglesias-García, Mar
Open accessMedina-Aguerrebere_etal_2024_QuestionesPublicitarias.pdf.jpg27-Jul-2024Building Hospital Brands through Smart TechnologiesMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMedina-Aguerrebere_etal_2024_ObsOBS.pdf.jpg26-Jun-2024Hospitals’ Corporate Communication Initiatives during the Covid-19 Outbreak: Experiences, Challenges and Future OpportunitiesMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Catalan Matamoros, Daniel
Open accessMedina-Aguerrebere_etal_2024_RevEspComunSalud.pdf.jpg7-Jun-2024Revamping hospitals’ online communication strategies: a humanistic approach to build meaningful brandsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessVilaplana-Aparicio_etal_2024_CommunicSoc.pdf.jpg27-Jun-2024The communication of public aid in the European Union: the case of Next Generation European fundsVilaplana-Aparicio, Maria J.; Martín-Llaguno, Marta; Bonet-Pizarro, Natalia
Open accessMedina-Aguerrebere_etal_2024_Communication&Society.pdf.jpg25-Apr-2024Promoting Hospitals’ Reputation through Smart Branding Initiatives. A Quantitative Analysis of the Best Hospitals in the United StatesMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessNavarro-Beltra_Herrero-Ruiz_2023_VISUALRev.pdf.jpg1-Feb-2023El uso de Instagram por parte de los influencers gastronómicos: semejanzas y diferencias entre los instagramers preocupados por una alimentación sana y los comidistasNavarro-Beltrá, Marián; Herrero Ruiz, Laura
Open accessMedina-Aguerrebere_etal_2024_JournalMedia.pdf.jpg22-Jan-2024The Role of Smart Technologies in French Hospitals’ Branding StrategiesMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMedina-Aguerrebere_etal_2023_EstComunic.pdf.jpg31-Dec-2023Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile AppsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMedina-Aguerrebere_etal_2024_OJCMT.pdf.jpg18-Jan-2024Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in SpainMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMedina-Aguerrebere_etal_2023_Zer.pdf.jpg5-Dec-2023Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in SpainMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMedina-Aguerrebere_etal_2023_EJ-MEDIA.pdf.jpg8-Nov-2023Building Reputed Brands through Smart Technologies: A Quantitative Analysis of the Best Hospitals in the United KingdomMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 153