Sustainability in the Beverage Industry: A Research Agenda from the Demand Side
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http://hdl.handle.net/10045/111470
Title: | Sustainability in the Beverage Industry: A Research Agenda from the Demand Side |
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Authors: | Rodríguez-Sánchez, Carla | Sellers Rubio, Ricardo |
Research Group/s: | Marketing |
Center, Department or Service: | Universidad de Alicante. Departamento de Marketing |
Keywords: | Sustainability | Beverages | Consumer |
Knowledge Area: | Comercialización e Investigación de Mercados |
Issue Date: | 28-Dec-2020 |
Publisher: | MDPI |
Citation: | Rodriguez-Sanchez C, Sellers-Rubio R. Sustainability in the Beverage Industry: A Research Agenda from the Demand Side. Sustainability. 2021; 13(1):186. https://doi.org/10.3390/su13010186 |
Abstract: | Sustainability has become one of the most important challenges for the beverage industry over the last few decades. In fact, many producers have implemented environmental, social, or economic aspects of sustainability at several stages of their production process. One of the reasons that might explain this interest in sustainability is that consumers are changing their behavior to integrate sustainable and environmental considerations into their purchase behavior. Accordingly, some consumers’ purchasing decisions are based not only on how well products satisfy their needs but also on how these products affect the environment or society at large. Within this context, designing appropriate interventions to fostering sustainable consumption requires deeper knowledge about its underlying determinants. In this paper, we focus on some of the most important challenges that might drive future research within this area. |
URI: | http://hdl.handle.net/10045/111470 |
ISSN: | 2071-1050 |
DOI: | 10.3390/su13010186 |
Language: | eng |
Type: | info:eu-repo/semantics/article |
Rights: | © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). |
Peer Review: | si |
Publisher version: | https://doi.org/10.3390/su13010186 |
Appears in Collections: | INV - MKT - Artículos de Revistas |
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