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Browsing by Author Nicolau, Juan Luis

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AccessPreviewIssue DateTitleAuthor(s)
Open accessBatería de preguntas Temas 1 a 6 de la primera prueba parcial Marketing Turístico.pdf.jpg18-Mar-2011Batería de preguntas Temas 1 a 6 de la primera prueba parcial de Marketing TurísticoNicolau, Juan Luis
Open accessBatería de preguntas Temas 7 a 10 de la segunda prueba parcial Marketing Turístico.pdf.jpg13-May-2011Batería de preguntas Temas 7 a 10 de la segunda prueba parcial Marketing TurísticoNicolau, Juan Luis
Open access2015_Nicolau_Santa-Maria_TASM_final.pdf.jpg13-Feb-2015Battle royal in biotechnology: R&D vs. product vs. process innovationsNicolau, Juan Luis; Santa María Beneyto, María Jesús
Restricted accessMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-May-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Open accessNicolau_Sellers_2020_JHospitalityTourismRes_final.pdf.jpg1-May-2020The Bundling Strategy: The One-Click Effect on Loss AversionNicolau, Juan Luis; Sellers Rubio, Ricardo
Open access2001_JL_Nicolau_IVIE_wpec.pdf.jpgSep-2001La calidad y su impacto sobre la rentabilidad y la volatilidadSellers Rubio, Ricardo; Nicolau, Juan Luis
Open access2013_Nicolau_Santa-Maria_MarkLett_final.pdf.jpgJun-2013Celebrity endorsers' performance on the “ground” and on the “floor”Nicolau, Juan Luis; Santa María Beneyto, María Jesús
Open access2016_Masiero_Nicolau_TourismEcon_final.pdf.jpgJun-2016Choice behaviour in online hotel bookingMasiero, Lorenzo; Nicolau, Juan Luis
Open access2013_Nicolau_Santa-Maria_EconLet_final.pdf.jpgJan-2013Communicating excellence in innovationNicolau, Juan Luis; Santa María Beneyto, María Jesús
Open access2010_JL_Nicolau_IVIE_wpec.pdf.jpg2010Contribution of individual to collective brandsNicolau, Juan Luis; Mas-Ruiz, Francisco
Open access2015_Masiero_etal_IJHM_final.pdf.jpgSep-2015A demand-driven analysis of tourist accommodation price: A quantile regression of room bookingsMasiero, Lorenzo; Nicolau, Juan Luis; Law, Rob
Open access2016_Sellers_Nicolau_Canelobre.pdf.jpg2016La demanda y los mercados turísticosSellers Rubio, Ricardo; Nicolau, Juan Luis
Open access2015_Nicolau_Mas_JTravelRes_final.pdf.jpgMay-2015Detecting Free Riders in Collective Brands through a Hierarchical Choice ProcessNicolau, Juan Luis; Mas-Ruiz, Francisco
Open access2014_Alen_etal_Annals-of-Tourism-Research_final.pdf.jpgNov-2014Determinant factors of senior tourists’ length of stayAlén, Elisa; Nicolau, Juan Luis; Losada, Nieves, et al
Open access2009_JL_Nicolau_e-rph.pdf.jpgDec-2009Determinantes de la motivación cultural en la elección de destinatarios: el caso españolNicolau, Juan Luis
Open access2017_Nicolau_Masiero_AnnTourRes_preprint.pdf.jpgNov-2017Determinants of advanced bookingNicolau, Juan Luis; Masiero, Lorenzo
Open access2015_Park_Nicolau_TourMan_final.pdf.jpgApr-2015Differentiated effect of advertising: Joint vs. separate consumptionPark, Sangwon; Nicolau, Juan Luis
Open access2014_Casado_etal_JSM_accepted.pdf.jpg2014The differentiated effects of CSR actions in the service industryCasado-Díaz, Ana B.; Nicolau, Juan Luis; Ruiz Moreno, Felipe, et al
Open access2013_Nicolau_EJM.pdf.jpg2013Direct versus indirect channels: Differentiated loss aversion in a high‐involvement, non‐frequently purchased hedonic productNicolau, Juan Luis
Open access2006_JL_Nicolau_IVIE_wpec_2.pdf.jpgDec-2006Does the consumer’s variety-seeking behavior condition the willingness to travel further?Nicolau, Juan Luis
Showing results 7 to 26 of 77 < previous   next >