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AccesoVista previaFecha de publicaciónTítuloAutor/es
Acceso abierto2016_Mas-Ruiz_etal_BritishFoodJ_final.pdf.jpg2016The effect of collective brand on advertising productivityMas-Ruiz, Francisco; Sancho-Esper, Franco; Sellers Rubio, Ricardo
Acceso restringido2016_Sancho_Mas_JTEP.pdf.jpgjul-2016Spanish Domestic Airline Market Structure and Incumbent Cost Response to Market Entry: Direction and Magnitude of ResponseSancho-Esper, Franco; Mas-Ruiz, Francisco
Acceso abiertoRodriguez-Sanchez_y_Sancho-Esper_JSM_2016.pdf.jpg2016Alcohol regulation, communication strategies and underage alcohol consumption in Spain: Implications for social marketingRodríguez-Sánchez, Carla; Sancho-Esper, Franco
Acceso abierto2018_Rodriguez-Sanchez_etal_BritishJSocialPsych_final.pdf.jpgjul-2018How trust and emotions influence policy acceptance: The case of the Irish water chargesRodríguez-Sánchez, Carla; Schuitema, Geertje; Claudy, Marius; Sancho-Esper, Franco
Acceso restringidoSellers-Rubio_et_al-2017-Agribusiness.pdf.jpg8-nov-2017Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality winesSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso restringidoSancho_et_al_2010_TOURISM.pdf.jpg28-may-2010Tourism Destination Image and Motivations: The Spanish Perspective of MexicoSancho-Esper, Franco; Álvarez Rateike, Jorge
Acceso abiertoSancho_2008_ACADEMIA.pdf.jpg2008Competitive analysis with strategic groups: Application to the Spanish insurance sector, 2000-2005Sancho-Esper, Franco; Vargas Mas, Carlos; Murillo, Carles
Acceso abiertoSellers-Rubio_etal_2021_JWineEconomics.pdf.jpg16-feb-2021Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market ShareSellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco
Acceso abiertoCasado-Diaz_etal_2022_JSustainableTourism_final.pdf.jpg3-nov-2020Tourists’ water conservation behavior in hotels: the role of genderCasado-Díaz, Ana B.; Sancho-Esper, Franco; Rodríguez-Sánchez, Carla; Sellers Rubio, Ricardo
Acceso restringidoSancho-Esper_et_al_JSM_2011.pdf.jpg2011Factors influencing youth alcohol consumption intention: An approach from consumer socialization theorySancho-Esper, Franco; Miquel Romero, María José; Aldás, Joaquin

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