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AccessPreviewIssue DateTitleAuthor(s)
Acceso abierto2019_Segarra-Saavedra_etal_DoxaComunicacion.pdf.jpg2019Inteligencia artificial (IA) aplicada a la documentación informativa y redacción periodística deportiva. El caso de BeSoccerSegarra-Saavedra, Jesús; Cristòfol, F. Javier; Martínez-Sala, Alba-María
Acceso abiertoJuarez-Varon_etal_2020_SocSci.pdf.jpg19-Sep-2020An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational ToyJuárez Varón, David; Tur-Viñes, Victoria; Rabasa Dolado, Alejandro; Polotskaya, Kristina
Acceso restringidoCastello_Tur_2020_ClinObes_final.pdf.jpg29-Jul-2020Obesity and food‐related content aimed at children on YouTubeCastello-Martinez, Araceli; Tur-Viñes, Victoria
Acceso abiertoSanchez-Olmos_Castello-Martinez_2020_JPromotManag_final.pdf.jpg2020Brand Placement in Music Videos: Artists, Brands and Products Appearances in the Billboard Hot 100 from 2003 to 2016Sánchez-Olmos, Candelaria; Castello-Martinez, Araceli
Acceso abierto2018_Tur_Nunez_Communication&Society_eng.pdf.jpg2018Spanish Academic Research Groups in CommunicationTur-Viñes, Victoria; Núñez Gómez, Patricia
Acceso abierto2019_Ramos-Soler_etal_Sustainability.pdf.jpg8-Jun-2019ICT and the Sustainability of World Heritage Sites. Analysis of Senior Citizens’ Use of Tourism AppsRamos-Soler, Irene; Martínez-Sala, Alba-María; Campillo-Alhama, Concepción
Acceso abierto6-Jun-2019Youtubers and community management strategiesTur-Viñes, Victoria
Acceso abierto2018_Martinez-Sala_etal_Cuadernos-info_eng.pdf.jpg2018Los millennials como prosumers y adprosumers en las redes sociales corporativasMartínez-Sala, Alba-María; Segarra-Saavedra, Jesús; Monserrat-Gauchi, Juan
Acceso abiertoJuarez_etal_2020_FrontPsychol.pdf.jpg25-Aug-2020Neuromarketing Applied to Educational Toy PackagingJuárez Varón, David; Tur-Viñes, Victoria; Mengual Recuerda, Ana
Acceso abiertoManas-Viniegra_etal_2020_Heliyon.pdf.jpg13-Mar-2020Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in SpainMañas-Viniegra, Luis; Núñez Gómez, Patricia; Tur-Viñes, Victoria

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