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AccesoVista previaFecha de publicaciónTítuloAutor/es
Acceso restringido2015_Martin-Llaguno_etal_CJCS_final.pdf.jpg1-oct-2015Analysis of communication executives and managers in Spain: Socio-demographic, organizational and attitudinal characteristics from a gender perspectiveMartín-Llaguno, Marta; Miquel Segarra, Susana; Navarro-Beltrá, Marián
Acceso abiertoMedina-Aguerrebere_etal_2020_ProfInform.pdf.jpg4-dic-2020Online reputation management by cancer hospitals: A systematic literature review in the USA and SpainMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Acceso abiertoMedina-Aguerrebere_etal_2023_JARSS.pdf.jpg2023Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_OnlineJCommunicMediaTech.pdf.jpg9-feb-2023Branding cancer research institutions through social media platformsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2022_Healthcare.pdf.jpg8-nov-2022Promoting Health Education through Mobile Apps: A Quantitative Analysis of American HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RevPanamerComun.pdf.jpg30-jun-2023Online Reputation Management in Spanish Public Hospitals. A Quantitative AnalysisMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RCR.pdf.jpg10-may-2023Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature ReviewMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2024_OJCMT.pdf.jpg18-ene-2024Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in SpainMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2024_JournalMedia.pdf.jpg22-ene-2024The Role of Smart Technologies in French Hospitals’ Branding StrategiesMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_EstComunic.pdf.jpg31-dic-2023Online Branding in the Healthcare Industry: A Quantitative Analysis on How the World’s Best Smart Hospitals Promote their Brands through Mobile AppsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio

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