The Musicless Music Video as a Spreadable Meme Video: Format, User Interaction, and Meaning on YouTube

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dc.contributorIndustrias Culturales Hoy: Producción, Difusión, Gestión y Consumo de Productos Culturales en la Era de la Información (IICCXXI)es_ES
dc.contributor.authorSánchez Olmos, Candelaria-
dc.contributor.authorViñuela Suárez, Eduardo-
dc.contributor.otherUniversidad de Alicante. Departamento de Comunicación y Psicología Sociales_ES
dc.identifier.citationInternational Journal of Communication. 2017, 11: 3634-3654es_ES
dc.description.abstractThe aim of this article is to analyze the musicless music video—that is, a user-generated parodic musicless of the official music video circulated in the context of online participatory culture. We understand musicless videos as spreadable content that resignifies the consumption of the music video genre, whose narrative is normally structured around music patterns. Based on the analysis of the 22 most viewed musicless videos (with more than 1 million views) on YouTube, we aim, first, to identify the formal features of this meme video format and the characteristics of the online channels that host these videos. Second, we study whether the musicless video generates more likes, dislikes, and comments than the official music video. Finally, we examine how the musicless video changes the multimedia relations of the official music video and gives way to new relations among music, image, and text to generate new meanings.es_ES
dc.description.sponsorshipThis study was conducted with funding provided by the MINECO-16-HAR2015-64285-C2-1-P project.es_ES
dc.publisherUniversity of Southern California. Annenberg School for Communication and Journalismes_ES
dc.rights© 2017 (Cande Sánchez-Olmos and Eduardo Viñuela). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd)es_ES
dc.subjectMusic videoes_ES
dc.subjectMusic memees_ES
dc.subjectParticipatory culturees_ES
dc.subjectSpreadable mediaes_ES
dc.subject.otherComunicación Audiovisual y Publicidades_ES
dc.titleThe Musicless Music Video as a Spreadable Meme Video: Format, User Interaction, and Meaning on YouTubees_ES
Aparece en las colecciones:INV - IICCXXI - Artículos de Revistas

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