The Musicless Music Video as a Spreadable Meme Video: Format, User Interaction, and Meaning on YouTube
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10045/69932
| Title: | The Musicless Music Video as a Spreadable Meme Video: Format, User Interaction, and Meaning on YouTube |
|---|---|
| Authors: | Sánchez-Olmos, Candelaria | Viñuela Suárez, Eduardo |
| Research Group/s: | Industrias Culturales Hoy: Producción, Difusión, Gestión y Consumo de Productos Culturales en la Era de la Información (IICCXXI) |
| Center, Department or Service: | Universidad de Alicante. Departamento de Comunicación y Psicología Social |
| Keywords: | Music video | Music meme | YouTube | Participatory culture | Spreadable media | Interaction |
| Knowledge Area: | Comunicación Audiovisual y Publicidad |
| Issue Date: | Oct-2017 |
| Publisher: | University of Southern California. Annenberg School for Communication and Journalism |
| Citation: | International Journal of Communication. 2017, 11: 3634-3654 |
| Abstract: | The aim of this article is to analyze the musicless music video—that is, a user-generated parodic musicless of the official music video circulated in the context of online participatory culture. We understand musicless videos as spreadable content that resignifies the consumption of the music video genre, whose narrative is normally structured around music patterns. Based on the analysis of the 22 most viewed musicless videos (with more than 1 million views) on YouTube, we aim, first, to identify the formal features of this meme video format and the characteristics of the online channels that host these videos. Second, we study whether the musicless video generates more likes, dislikes, and comments than the official music video. Finally, we examine how the musicless video changes the multimedia relations of the official music video and gives way to new relations among music, image, and text to generate new meanings. |
| Sponsor: | This study was conducted with funding provided by the MINECO-16-HAR2015-64285-C2-1-P project. |
| URI: | http://hdl.handle.net/10045/69932 |
| ISSN: | 1932-8036 |
| Language: | eng |
| Type: | info:eu-repo/semantics/article |
| Rights: | © 2017 (Cande Sánchez-Olmos and Eduardo Viñuela). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd) |
| Peer Review: | si |
| Publisher version: | http://ijoc.org/index.php/ijoc/article/view/6410 |
| Appears in Collections: | INV - IICCXXI - Artículos de Revistas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
 2017_Sanchez-Olmos_Vinuela_IntJComm.pdf | 227,03 kB | Adobe PDF | Open Preview | |
See citations in Google Scholar
This item is licensed under a Creative Commons License
