Commenting on Top Spanish YouTubers: “No Comment”

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Title: Commenting on Top Spanish YouTubers: “No Comment”
Authors: Tur-Viñes, Victoria | Castello-Martinez, Araceli
Research Group/s: Comunicación y Públicos Específicos
Center, Department or Service: Universidad de Alicante. Departamento de Comunicación y Psicología Social
Keywords: YouTubers | Sentiment analysis | Interaction | Influencers | Commenting | Facebook
Knowledge Area: Comunicación Audiovisual y Publicidad
Issue Date: 20-Sep-2019
Publisher: MDPI
Citation: Tur-Viñes V, Castelló-Martínez A. Commenting on Top Spanish YouTubers: “No Comment”. Social Sciences. 2019; 8(10):266. doi:10.3390/socsci8100266
Abstract: The aim of this paper was to analyze commenting activity and sentiment (polarity and subjectivity) in interactions in response to videos by Spain’s most-subscribed YouTubers. An exploratory study was conducted on the content of the comments, their relationship with other social media actions, subjectivity, and polarity, as well as from the perspective of the participatory culture. The results show that commenting is a potential option for interaction that is underused by the communities of users. Replies to comments are found to be limited to the user–user level, while YouTubers themselves and the moderators that YouTube allows them to designate rarely comment or reply on social networks. However, creators do monitor comments and provide feedback to a limited selection thereof in subsequent videos. There thus appears to be a strategic, exploitative use of comments, marked by a delayed response aimed at attracting audiences to new content.
Sponsor: This research was funded by the Ministry of Science, Innovation and Universities of Spain (EU), grant number CSO2016-74980-C2-2-R.
ISSN: 2076-0760
DOI: 10.3390/socsci8100266
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Peer Review: si
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Appears in Collections:INV - COMPUBES - Artículos de Revistas

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