The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

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Title: The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain
Authors: Davó-Blanes, M. Carmen | Ortiz-Moncada, Rocío | Gil-González, Diana | Álvarez-Dardet, Carlos | Lobstein, Tim
Research Group/s: Salud Pública
Center, Department or Service: Universidad de Alicante. Departamento de Enfermería Comunitaria, Medicina Preventiva y Salud Pública e Historia de la Ciencia
Keywords: Obesity | Child | Public policy | Marketing | Advertising
Knowledge Area: Medicina Preventiva y Salud Pública
Issue Date: 1-Mar-2013
Publisher: Elsevier
Citation: Appetite. 2013, 62: 216-224. doi:10.1016/j.appet.2012.11.030
Abstract: The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain.
Sponsor: Polmark has been partially funded by the EU Public Health Programme (Executive Agency for Health and Consumers) 2008–2010, Contract No. 200732, and the University of Alicante.
ISSN: 0195-6663 (Print) | 1095-8304 (Online)
DOI: 10.1016/j.appet.2012.11.030
Language: eng
Type: info:eu-repo/semantics/article
Peer Review: si
Publisher version:
Appears in Collections:INV - SP - Artículos de Revistas
INV - ALINUT - Artículos de Revistas
Institucional - IUIEG - Publicaciones

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