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Investigación en Marketing
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Issue Date
Title
Author(s)
Oct-2014
Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter S.H.
1-Mar-2013
Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeo
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
Sep-2015
Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositories
Calderón-Martínez, Aurora
;
Ruiz-Conde, Enar
12-Feb-2011
Cross-category demand effects of price promotions
Leeflang, Peter S.H.
;
Parreño-Selva, Josefa
Feb-2014
University institutional repositories: competitive environment and their role as communication media of scientific knowledge
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
Dec-2018
Strategic group influence on entry mode choices in foreign markets
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
;
Calderón-Martínez, Aurora
1-Feb-2021
Brand strategy scope and advertising spending: The more the better?
Sellers Rubio, Ricardo
;
Calderón-Martínez, Aurora
18-May-2021
Brand Alliances and Stock Reactions
Mas-Ruiz, Francisco
;
Nicolau, Juan Luis
;
Calderón-Martínez, Aurora
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Author
8
Ruiz-Conde, Enar
6
Calderón-Martínez, Aurora
5
Mas-Ruiz, Francisco
4
Parreño-Selva, Josefa
2
Leeflang, Peter S.H.
.
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Adoption rate
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Advertising efficiency
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Aprendizaje
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Brand alliances
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Date issued
3
2021
1
2018
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2017
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2015
3
2014
1
2013
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2011
Document type
11
Article
Language
1
Spanish
Center, unit or service
11
Universidad de Alicante. Departam...