The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing
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Campo DC | Valor | Idioma |
---|---|---|
dc.contributor | Investigación+Docencia+innovación: plus (Idoi:plus) | es_ES |
dc.contributor.author | Luna, David | - |
dc.contributor.author | Peracchio, Laura A. | - |
dc.contributor.author | De-Juan-Vigaray, María D. | - |
dc.contributor.other | Universidad de Alicante. Departamento de Marketing | es_ES |
dc.date.accessioned | 2024-03-07T16:07:22Z | - |
dc.date.available | 2024-03-07T16:07:22Z | - |
dc.date.issued | 2003 | - |
dc.identifier.citation | Journal of Consumer Psychology. 2003, 13(1-2): 41-50. https://doi.org/10.1207/S15327663JCP13-1&2_04 | es_ES |
dc.identifier.issn | 1057-7408 (Print) | - |
dc.identifier.issn | 1532-7663 (Online) | - |
dc.identifier.uri | http://hdl.handle.net/10045/141290 | - |
dc.description.abstract | In this article we examine the effect of language, graphics, and culture on bilingual consumers’ Web site and product evaluations. We extend previous bilingual memory research to affective responses and to a new medium—the Internet. A series of studies suggests that attitudinal measures are influenced by the interaction of Web site language with two types of congruity: graphic congruity and cultural congruity. We conclude from our findings that both types of congruity influence bilinguals attitude-formation processes. | es_ES |
dc.description.sponsorship | This research was supported by a grant from the Marketing Science Institute and by Chapman University and the University of Wisconsin, Milwaukee. | es_ES |
dc.language | eng | es_ES |
dc.publisher | Lawrence Erlbaum Associates | es_ES |
dc.rights | © 2003, Lawrence Erlbaum Associates, Inc. | es_ES |
dc.subject | E-marketing | es_ES |
dc.subject | Web site | es_ES |
dc.subject | Language | es_ES |
dc.subject | Congruity | es_ES |
dc.subject | Persuasion | es_ES |
dc.title | The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.peerreviewed | si | es_ES |
dc.identifier.doi | 10.1207/S15327663JCP13-1&2_04 | - |
dc.relation.publisherversion | https://doi.org/10.1207/S15327663JCP13-1&2_04 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/restrictedAccess | es_ES |
Aparece en las colecciones: | INV - Idoi: plus - Artículos de Revistas |
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Luna_etal_2003_JConsumerPsychol_final.pdf | Versión final (acceso restringido) | 1,64 MB | Adobe PDF | Abrir Solicitar una copia |
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