Cross-cultural and cognitive aspects of web site navigation
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Título: | Cross-cultural and cognitive aspects of web site navigation |
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Autor/es: | Luna, David | Peracchio, Laura A. | De-Juan-Vigaray, María D. |
Grupo/s de investigación o GITE: | Investigación+Docencia+innovación: plus (Idoi:plus) |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | Web site | Navigation | Cross-cultural context | Cognitive framework |
Fecha de publicación: | sep-2002 |
Editor: | Academy of Marketing Science |
Cita bibliográfica: | Journal of the Academy of Marketing Science. 2002, 30: 397-410. https://doi.org/10.1177/009207002236913 |
Resumen: | The Web is intrinsically a global medium. Consequently, deciding how a Web site should express potentially culturespecific content to worldwide visitors is an important consideration in Web site design. In this article, the authors examine some of the site content characteristics that can lead Web site visitors to an optimal navigation experience, or flow, in a cross-cultural context. In particular, a cognitive framework focuses on the effect of culture on attitudes toward the site and flow. The authors suggest that the congruity of a Web site with a visitor’s culture is a site content characteristic that influences the likelihood of experiencing flow. The authors develop a conceptual model to account for the impact of culture and other site content characteristics on flow and describe preliminary evidence supporting their model. |
Patrocinador/es: | This research was supported by a grant from the Marketing Science Institute to fund the study of bilingual consumers’ Web-based information processing. |
URI: | http://hdl.handle.net/10045/141259 |
ISSN: | 0092-0703 (Print) | 1552-7824 (Online) |
DOI: | 10.1177/009207002236913 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © 2002 by Academy of Marketing Science |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.1177/009207002236913 |
Aparece en las colecciones: | INV - Idoi: plus - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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Luna_etal_2002_JAcadMarkSci_final.pdf | Versión final (acceso restringido) | 1,65 MB | Adobe PDF | Abrir Solicitar una copia |
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