Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation
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http://hdl.handle.net/10045/121803
Título: | Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation |
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Autor/es: | Sancho-Esper, Franco | Ostrovskaya, Liudmila | Rodríguez-Sánchez, Carla | Campayo Sánchez, Fernando |
Grupo/s de investigación o GITE: | Marketing |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | Virtual reality | Technology acceptance | Destination recommendation | Older adults | Mixed methods | Partial least squares |
Área/s de conocimiento: | Comercialización e Investigación de Mercados |
Fecha de publicación: | 23-feb-2022 |
Editor: | SAGE Publications |
Cita bibliográfica: | Journal of Vacation Marketing. 2023, 29(2): 275-290. https://doi.org/10.1177/13567667221080567 |
Resumen: | Despite the importance of analysing virtual reality (VR) technology acceptance by older adults and investigating the use of this technology as a marketing tool to enhance destination tourism word of mouth (WOM), no study seems to have addressed these issues. Thus, this study explores how the technology acceptance model (TAM) and anxiety regarding the use of VR after virtually visiting a tourist destination influence older adults’ intention to reuse VR for tourism. Most importantly, this study examines whether this intention is related to WOM recommendations of a virtually visited tourist destination. Using a combination of quantitative (PLS) and qualitative (thematic analysis) methods, this study uses data gathered from older adults living in four continuing care retirement communities. VR glasses (Oculus Go Standalone) were used to virtually visit the Carnival of Venice. Results show that the TAM factors are key drivers of older adults’ use of VR, which in turn influences tourist destination recommendations. Anxiety was found to reduce the VR device's perceived ease of use, but it was not found to be related to perceived usefulness. Implications for practitioners and possible directions for future research are discussed. |
Patrocinador/es: | This work was supported by the Ministerio de Ciencia, Innovación y Universidades (grant number INTETUR RTI2018-099467-B-I00). |
URI: | http://hdl.handle.net/10045/121803 |
ISSN: | 1356-7667 (Print) | 1479-1870 (Online) |
DOI: | 10.1177/13567667221080567 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © The Author(s) 2022 |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.1177/13567667221080567 |
Aparece en las colecciones: | INV - MKT - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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Sancho-Esper_etal_2022_JVacationMarketing_final.pdf | Versión final (acceso restringido) | 1,28 MB | Adobe PDF | Abrir Solicitar una copia |
Sancho-Esper_etal_2022_JVacationMarketing_preprint.pdf | Preprint (acceso abierto) | 309,46 kB | Adobe PDF | Abrir Vista previa |
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