Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation
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Título: | Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation |
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Autor/es: | Ruiz Moreno, Felipe | Mas-Ruiz, Francisco | Sancho-Esper, Franco |
Grupo/s de investigación o GITE: | Marketing |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | Within group rivalry | Between group rivalry | Strategic groups | Product differentiation | Airline industry | Conjectural variations model | Spanish domestic market |
Área/s de conocimiento: | Comercialización e Investigación de Mercados |
Fecha de publicación: | 30-ene-2021 |
Editor: | Elsevier |
Cita bibliográfica: | Research in Transportation Economics. 2021, 90: 101030. https://doi.org/10.1016/j.retrec.2021.101030 |
Resumen: | We examine the rivalry of strategic groups of formerly regulated carriers and low-cost entrants. Profit effects stemming from strategic interactions at the group level and resulting in product differentiation are considered. A conjectural variations model, addressing a critique by Corts, is used to test the hypothesis that group-level effects stemming from product differentiation lead to asymmetric behaviours by both groups of carriers within and between strategic groups. The effects of group-level strategic interactions on firm performance are analysed for two of the busiest and highest density routes in the Spanish domestic market. We find evidence of asymmetric rivalry behaviour within and between strategic groups. |
Patrocinador/es: | This research was partially supported by the Spanish Ministry of Science, Innovation and Universities under research project INTETUR (RTI2018-099467-B-I00). |
URI: | http://hdl.handle.net/10045/115178 |
ISSN: | 0739-8859 (Print) | 1875-7979 (Online) |
DOI: | 10.1016/j.retrec.2021.101030 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © 2021 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.1016/j.retrec.2021.101030 |
Aparece en las colecciones: | INV - MKT - Artículos de Revistas |
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Ruiz-Moreno_etal_2021_ResTransportEconomics.pdf | 449,73 kB | Adobe PDF | Abrir Vista previa | |
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