Measuring the progress of smart destinations: The use of indicators as a management tool

Abstract

This paper aims at developing and applying an indicators system for smart tourism destinations in order to better understand the current situation of a set of destinations which are developing smart tourism policies. The indicators were developed by adapting existing indicators in tourism destination management and smart cities literature, creating a new system based on a smart destination theoretical model that establishes three interrelated levels in which smart destinations are grounded: strategic-relational, instrumental and applied levels. Within these levels, nine different dimensions to be measured were identified. The indicators were constructed in collaboration with a public organisation (INVAT.TUR) devoted to providing technical assistance to smart destinations and were pre-tested, readjusted and then applied to a set of destinations of the Region of Valencia (Spain). Obtained findings reveal an uneven performance of destinations in the different dimensions of the three levels. A notable performance is observed in indicators for connectivity and online marketing, while more efforts need to be done in accessibility and sustainability initiatives. However, disparities are evident between different indicators and destinations. These results are discussed and framed within the relevant literature on smart destinations while providing information for destination managers and policy makers to adapt and replicate these indicators in their own territories. This paper is a first attempt to develop and apply indicators to measure smart destinations progress in literature and therefore constitutes an important precedent for future studies.