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Title
Author(s)
Oct-2020
A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
;
Ferrández, Antonio
;
Sellers Rubio, Ricardo
;
Mora, Higinio
5-Aug-2019
Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
;
Ferrández, Antonio
;
Sellers Rubio, Ricardo
;
Mora, Higinio
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Author
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Gil, David
2
Kauffmann, Erick
2
Mora, Higinio
2
Peral, Jesús
2
Sellers Rubio, Ricardo
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Marketing decisions
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Sentiment analysis
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Big data
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Big data analytics
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Fake reviews
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2020
1
2019
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Universidad de Alicante. Departam...