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Issue Date
Title
Author(s)
3-Dec-2021
La invención del primer anuncio publicitario de la historia
Poveda Salvà, Miquel
1-Jul-2020
One click away. Towards a proposal of an affective model of media planning
Papí-Gálvez, Natalia
Mar-2022
Agencias externas o 'in-house': un dilema para las empresas
Poveda Salvà, Miquel
;
Vizcaíno-Alcantud, Pablo
2-Jan-2023
Recursos formativos en comunicación digital: infoproductos sobre copywriting
Escandell-Poveda, Raquel
;
Papí-Gálvez, Natalia
6-Apr-2021
Caffeine Health Claims on Sports Supplement Labeling. Analytical Assessment According to EFSA Scientific Opinion and International Evidence and Criteria
Estevan Navarro, Pedro
;
Sospedra, Isabel
;
Perales Albert, Alejandro
;
González-Díaz, Cristina
;
Jiménez-Alfageme, Rubén
;
Medina Escudero, Sonia
;
Gil-Izquierdo, Ángel
;
Martínez Sanz, José Miguel
21-Mar-2020
Televisión y redes sociales: las audiencias sociales en la estrategia publicitaria
Saavedra-Llamas, Marta
;
Papí-Gálvez, Natalia
;
Perlado-Lamo-de-Espinosa, Marta
25-Aug-2021
Who does SEO in Spain? A cybermetric methodology for the construction of company universes
Escandell-Poveda, Raquel
;
Iglesias-García, Mar
;
Papí-Gálvez, Natalia
6-Jun-2020
Digital transformation in the advertising industry from a gender perspective: an analysis of the top agencies
Papí-Gálvez, Natalia
;
Hernández-Ruiz, Alejandra
;
Lopez-Berna, Sonia
29-Oct-2020
How Is Functional Food Advertising Understood? An Approximation in University Students
González-Díaz, Cristina
;
Vilaplana-Aparicio, Maria J.
;
Iglesias-García, Mar
2020
Experiencia de búsqueda en cibermedios: análisis comparativo de diarios nativos digitales
Lopezosa, Carlos
;
Iglesias-García, Mar
;
González-Díaz, Cristina
;
Codina, Lluís
Discover
Author
12
Papí-Gálvez, Natalia
6
Iglesias-García, Mar
5
Escandell-Poveda, Raquel
5
González-Díaz, Cristina
3
Poveda Salvà, Miquel
.
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Health claims
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Buscadores
2
Culture jamming
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Gender
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Date issued
8
2023
3
2022
4
2021
6
2020
Language
14
Spanish
11
English
Center, unit or service
21
Universidad de Alicante. Departam...
2
Universidad de Alicante. Departam...
2
Universidad de Alicante. Departam...