Browsing by Author Leeflang, Peter S.H.
Showing results 1 to 2 of 2
| Access | Preview | Issue Date | Title | Author(s) |
|---|---|---|---|---|
 |  | Oct-2014 | Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment | Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S.H. |
 |  | 12-Feb-2011 | Cross-category demand effects of price promotions | Leeflang, Peter S.H.; Parreño-Selva, Josefa |