The use of disliked gifts from a consumer behavior perspective
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http://hdl.handle.net/10045/46562
Title: | The use of disliked gifts from a consumer behavior perspective |
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Authors: | Cruz-Cárdenas, Jorge | González-Ramírez, Reyes | Val Núñez, María Teresa del |
Research Group/s: | Sistemas de Información y Recursos Humanos en las Organizaciones (SIRHO) |
Center, Department or Service: | Universidad de Alicante. Departamento de Organización de Empresas |
Keywords: | Consumer behavior | Disliked gifts | Use | Latin America | Recipient |
Knowledge Area: | Organización de Empresas |
Issue Date: | Jul-2015 |
Publisher: | Elsevier |
Citation: | Journal of Business Research. 2015, 68(7): 1635-1637. doi:10.1016/j.jbusres.2015.02.008 |
Abstract: | To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice. |
URI: | http://hdl.handle.net/10045/46562 |
ISSN: | 0148-2963 (Print) | 1873-7978 (Online) |
DOI: | 10.1016/j.jbusres.2015.02.008 |
Language: | eng |
Type: | info:eu-repo/semantics/article |
Rights: | © 2015 Elsevier Inc. |
Peer Review: | si |
Publisher version: | http://dx.doi.org/10.1016/j.jbusres.2015.02.008 |
Appears in Collections: | INV - SIRHO - Artículos de Revistas |
Files in This Item:
File | Description | Size | Format | |
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TheUseofDislikeGiftsfrom_a_consumer_behaviour._Final.pdf | Versión final (acceso restringido) | 184,02 kB | Adobe PDF | Open Request a copy |
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