Advertainment: branded content y fashion films
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10045/44599
| Title: | Advertainment: branded content y fashion films |
|---|---|
| Authors: | Castello-Martinez, Araceli |
| Research Group/s: | Comunicación y Públicos Específicos |
| Center, Department or Service: | Universidad de Alicante. Departamento de Comunicación y Psicología Social |
| Keywords: | Marketing | Comunicación | Publicidad | Branded content | Fashion film | Advertainment | Product placement |
| Knowledge Area: | Comunicación Audiovisual y Publicidad |
| Issue Date: | 5-Feb-2015 |
| Abstract: | En este vídeo Araceli Castelló repasa el concepto de advertainment, destacando como ejemplo el branded content y los fashion films. |
| URI: | http://vertice.cpd.ua.es/134165 | http://hdl.handle.net/10045/44599 |
| Language: | spa |
| Type: | video |
| Rights: | Licencia Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0 |
| Peer Review: | no |
| Appears in Collections: | INV - COMPUBES - Recursos Audiovisuales y Multimedia |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 134185.mp4 | 42,71 MB | Video MP4 | Open Preview | |
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This item is licensed under a Creative Commons License
