Bru Ronda, Concepción, Pina Medina, Víctor Manuel, Aleson-Carbonell, Marian, Ruiz Armero, Nuria, López Blanes, Antonio, Sarrión Cano, Víctor Looking Forward to a Dynamic Third Age - Awareness Campaign URI: http://hdl.handle.net/10045/60037 DOI: ISSN: Abstract: The campaign focuses on the level of awareness about the possibilities and capabilities of society as a whole and especially of the social segment formed by over-50s (as individuals) to prepare for retirement and for the entry into the third age by means of lifelong learning. Another of the main objectives is to offer strategies about how to stay active during this new stage of life. Keywords:BALL Project, Proyecto BALL, Erasmus+, UPUA, Permanent University of the University of Alicante, Universidad Permanente de la Universidad de Alicante, University of Alicante, Universidad de Alicante, Active ageing, Envejecimiento activo, Retirement, Jubilación, Third age, Tercera edad, Lifelong learning, Aprendizaje a lo largo de la vida, Life-expectancy, Esperanza de vida, Retired people, Jubilados, Preparation for retirement, Preparación para la jubilación, Pre-retirement, Pre-jubilado, Older adults, Personas mayores info:eu-repo/semantics/report