Papí-Gálvez, Natalia
Campañas de sensibilización para la conciliación de la vida laboral y familiar: una propuesta de investigación para la igualdad de género
PAPÍ GÁLVEZ, Natalia. "Campañas de sensibilización para la conciliación de la vida laboral y familiar: una propuesta de investigación para la igualdad de género". En: Comunicación e xénero [Recurso electrónico] : actas do Foro internacional celebrado en-liña e en Pontevedra entre o 9 de outubro e o 25 de novembro de 2006 / ed. a cargo de Luis Álvarez Pousa, Ana Belén Puñal Rama, Joám Evans Pim. Santiago de Compostela : Colexio Profesional de Xornalistas de Galicia : Observatorio Galego dos Medios, 2007. ISBN 978-84-690-4141-3, pp. 425-447
URI: http://hdl.handle.net/10045/22665
DOI: 
ISSN: 
ISBN: 978-84-690-4141-3
Abstract: 
From a gender perspective, protection and advertising political actions about work-family should promote sharing responsibilities between sexes. Next to political action and specific measures, the project of equal opportunities needs a long-term strategy based on the education on equality. This article proposes the methodologic exposition of a study based on these premises. It facilitates and explains the protocol used for the analysis of the audio-visual advertising campaigns on conciliation emitted by the Woman’s Institute. The evaluation of the actions is focused on the effectiveness from the point of view of mass media. It provides some data that illustrates the proposed study. Finally, it considers the difficulties of the available sources of information.
Keywords:Campaign evaluation, Work-family balance policies, Sensibilization, Gender
Colexio Profesional de Xornalistas de Galicia
info:eu-repo/semantics/conferenceObject