User Usable Experience: A three-dimensional approach on usability in tourism websites and a model for its evaluation
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http://hdl.handle.net/10045/99007
| Títol: | User Usable Experience: A three-dimensional approach on usability in tourism websites and a model for its evaluation |
|---|---|
| Autors: | Martínez-Sala, Alba-María | Monserrat-Gauchi, Juan | Alemany, Dolores |
| Grups d'investigació o GITE: | Marketing Experiencial, Eventos y Comunicación Integrada (MAE-CO) | Comunicación y Públicos Específicos | Relaciones Públicas, Responsabilidad Social y Comunicación con Públicos Especializados y Las Minorías |
| Centre, Departament o Servei: | Universidad de Alicante. Departamento de Comunicación y Psicología Social |
| Paraules clau: | Graphic design | Multiple linear regression model | Navigability | Tourism | Official tourism websites | Usability | Website evaluation |
| Àrees de coneixement: | Comunicación Audiovisual y Publicidad |
| Data de publicació: | de gener-2020 |
| Editor: | Elsevier |
| Citació bibliogràfica: | Tourism Management Perspectives. 2020, 33: 100579. doi:10.1016/j.tmp.2019.100579 |
| Resum: | A standardized website evaluation model is needed in the tourism sector. This research article aims at revising previous models and updating them to contribute with a unified evaluation model for the analysis of web quality that incorporates a three-dimensional approach on usability, since usability is closely related to graphic design and navigability. This perspective has not been stated before. To test this correlation, a model to evaluate User Usable Experience (UUX) which integrates this three-dimensional approach on usability is proposed and a set of indicators that have been devised from a close bibliographic revision of previous web analysis models is shown. Its application to a purposive sampling verifies the positive correlation among the three above mentioned parameters by means of a multiple linear regression model. The results confirm the need to analyse UUX from a three-dimensional perspective on usability. |
| URI: | http://hdl.handle.net/10045/99007 |
| ISSN: | 2211-9736 (Print) | 2211-9744 (Online) |
| DOI: | 10.1016/j.tmp.2019.100579 |
| Idioma: | eng |
| Tipus: | info:eu-repo/semantics/article |
| Drets: | © 2019 Elsevier Ltd. |
| Revisió científica: | si |
| Versió de l'editor: | https://doi.org/10.1016/j.tmp.2019.100579 |
| Apareix a la col·lecció: | INV - MAE-CO - Artículos de Revistas INV - COMPUBES - Artículos de Revistas INV - RPRSS - Artículos de Revistas INV - AgeCOM - Artículos de Revistas |
Arxius per aquest ítem:
| Arxiu | Descripció | Tamany | Format | |
|---|---|---|---|---|
 2020_Martinez-Sala_etal_TourManagPerspect_final.pdf | Versión final (acceso restringido) | 1,1 MB | Adobe PDF | Obrir Sol·licitar una còpia |
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