Retailing, Consumers, and Territory: Trends of an Incipient Circular Model

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Title: Retailing, Consumers, and Territory: Trends of an Incipient Circular Model
Authors: De-Juan-Vigaray, María D. | Espinosa Seguí, Ana
Research Group/s: Investigación+Docencia+innovación: plus (Idoi:plus) | Advanced deveLopment and empIrical research on Software (ALISoft) | Geografía Humana
Center, Department or Service: Universidad de Alicante. Departamento de Marketing | Universidad de Alicante. Departamento de Geografía Humana
Keywords: Phygitalization | Circular commerce | Retailing | Digitalization | Territory | Technology | Commercial cycle
Knowledge Area: Comercialización e Investigación de Mercados | Geografía Humana
Issue Date: 28-Oct-2019
Publisher: MDPI
Citation: De-Juan-Vigaray MD, Seguí AIE. Retailing, Consumers, and Territory: Trends of an Incipient Circular Model. Social Sciences. 2019; 8(11):300. doi:10.3390/socsci8110300
Abstract: The aim of this theoretical research is to analyze the state of retail distribution nowadays, reviewing the dynamics of action that contribute to the move from a linear to an incipient circular retail model. The framework is based on the Retail Wheel Spins Theory and the Retail Life Cycle (RLC), with an extra review of Bauman’s liquid metaphor. We consider two questions. Firstly, are offline retailers ready to disappear as online commerce and digital marketing aggressively break into the retail industry? Secondly, could commercial spaces (in the fifth stage in the evolution of retail and territory) be in the decline stage in the RLC in the near future or can a circular connection take place? Thus, a desk research methodology based on secondary documentary material and sources issued leads to an interpretive analysis that reveals ten trends (e.g., solid retail vs. liquid retail; glocal retail; food sovereignty) and a wide diversity of changes that could involve offline stores recovering territory and entering a circular phase. Our findings suggest that digitalized physical stores are flourishing and our reflections augur changes in pace and the closure of the linear business cycle to recover territory, the city, its local market, and its symbolism, as well as a liquid business steeped in omnichannel formats developing an incipient circular movement. Conclusions indicate that it is possible to perceive a timid change back to territory and retail spaces which, along with phygitalization, will coexist with the digital world.
ISSN: 2076-0760
DOI: 10.3390/socsci8110300
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (
Peer Review: si
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Appears in Collections:INV - GH - Artículos de Revistas
INV - Idoi: plus - Artículos de Revistas
INV - ALISoft - Artículos de Revistas

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