The evolution of web pages for a strategic description of large firms

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Title: The evolution of web pages for a strategic description of large firms
Authors: Llopis, Juan | González-Ramírez, Reyes | Gascó, José L.
Research Group/s: Sistemas de Información y Recursos Humanos en las Organizaciones (SIRHO)
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Websites | Strategic Management | Stock Market | Large Firms | Longitudinal Analysis | Spain
Knowledge Area: Organización de Empresas
Issue Date: 11-Jun-2019
Publisher: Routledge
Citation: Economic Research-Ekonomska Istraživanja. 2020, 33(1): 2038-2058. doi:10.1080/1331677X.2019.1578681
Abstract: Carefully examining the site map of a firm with a well-developed website can provide both patterns about its corporate strategy– considering all the elements that surround the organization – and a primary source for benchmarking. Our paper’s aim is to use this technique: (a) to highlight the key strategic management issues which affect the top large Spanish firms; and (b) to show trends identified amongst such companies during the last ten years. Our methodology consists of a content analysis focused on websites of the Ibex35 companies listed on the Spanish Stock Market. It includes drawing a comparison with these same websites as two photos with a difference of ten years. Rather than carrying out a breakdown of the businesses developed by each corporation, the appropriate approach is the assessment of their respective corporate principles, as this would allow for a better identification of the underlying managerial, organisational and strategic realities of these organisations. The results evidence the high usefulness of this technique when it comes to detecting the most significant strategic management issues faced by the leading large Spanish firms, as well as their evolution over time.
ISSN: 1331-677X (Print) | 1848-9664 (Online)
DOI: 10.1080/1331677X.2019.1578681
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Peer Review: si
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Appears in Collections:INV - SIRHO - Artículos de Revistas

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