The Implementation and Advantages of Mixed Methods in Competitive Strategy and Management Systems

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Title: The Implementation and Advantages of Mixed Methods in Competitive Strategy and Management Systems
Authors: Molina-Azorín, José F. | Tarí, Juan-José | López-Gamero, María D. | Pereira-Moliner, Jorge | Pertusa-Ortega, Eva
Research Group/s: Estrategia Competitiva, Diseño Organizativo, Gestión de la Calidad y Gestión Medioambiental
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Competitive strategy | Environmental management | Management | Mixed methods research | Quality management | Research projects
Knowledge Area: Organización de Empresas
Issue Date: 2018
Publisher: Dialectical Publishing
Citation: International Journal of Multiple Research Approaches. 2018, 10(1): 412-421. doi:10.29034/ijmra.v10n1a28
Abstract: The aim of this article is to analyze the main characteristics of mixed methods research and the use of this methodological approach in several research projects and works that are being conducted by our research group about the implications and impact of management systems on competitive strategy. First, we examine the main features of mixed methods research, emphasizing why and how to use this approach. Then, we indicate our experiences as scholars who usually use mixed methods approaches in our research. We highlight the reasons and motives for using this methodology, how we conduct these studies, and the logic and key features of the mixed methods research designs that we conduct. Several implications for management research are also indicated.
ISSN: 1834-0806 (Print) | 1834-0814 (Online)
DOI: 10.29034/ijmra.v10n1a28
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2018 Dialectical Publishing
Peer Review: si
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Appears in Collections:INV - EDOCMA - Artículos de Revistas

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