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AccessPreviewIssue DateTitleAuthor(s)
Open accessMedina_Aguerrebere_etal_2020_RevEspComunSalud.pdf.jpg2020Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brandsMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Open accessMedina-Aguerrebere_etal_2020_ProfInform.pdf.jpg4-Dec-2020Online reputation management by cancer hospitals: A systematic literature review in the USA and SpainMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Open accessLa-docencia-en-la-Ensenanza-Superior_102.pdf.jpg2020Las prácticas voluntarias no puntuables: un complemento al proceso de enseñanza-aprendizaje del alumnadoGonzález-Díaz, Cristina; Iglesias-García, Mar; Feliu Albaladejo, Ángeles
Open accessMemories-Xarxes-I3CE-2019-20_138.pdf.jpg2020Laboratorio de Comunicación PublicitariaPapí-Gálvez, Natalia; Orbea Mira, Jesús; Vizcaíno-Alcantud, Pablo; Lopez-Berna, Sonia; López Ramón, Jesús; Ros Selva, Jaume
Open accessMedina-Aguerrebere_etal_2022_CentralEuroJCommunication.pdf.jpg22-Sep-2022Digital Reputation Management in American Cancer Hospitals: A Proposed ModelMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessBallestar_etal_2022_PsycholMark.pdf.jpg6-Oct-2022An artificial intelligence analysis of climate-change influencers' marketing on TwitterBallestar, María Teresa; Martín-Llaguno, Marta; Sainz, Jorge
Open accessMartin-Llaguno_etal_2022_EPI_eng.pdf.jpg26-Aug-2022Accountability of unaccountable institutions: oversight of the press, social networks, and the Spanish Parliament over the Spanish king emeritusMartín-Llaguno, Marta; Berganza, Rosa; Navarro-Beltrá, Marián
Open accessMedina-Aguerrebere_etal_2023_JARSS.pdf.jpg2023Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Open accessMemories-Xarxes-ICE-2021-22_065.pdf.jpg2022Dislexia en el entorno universitario. Las dificultades de lectoescritura y su repercusión en los estudios del Grado en Publicidad y RRPP. Detección de casos y orientaciones para una docencia inclusivaVilaplana-Aparicio, Maria J.; Ortiz, Maria J.; Martín-Llaguno, Marta; González-Díaz, Cristina; García-Escrivá, Vicente; Moya, José A.; Quiles-Soler, Mari Carmen; Monserrat-Gauchi, Juan
Open accessHernandez-Ruiz_Gutierrez_2021_Communication&Society.pdf.jpg4-Oct-2021Analysing the Twitter accounts of licensed Sports gambling operators in Spain: a space for responsible gambling?Hernández-Ruiz, Alejandra; Gutiérrez, Yoan

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