The Holy Grail: Environmental management, competitive advantage and business performance in the Spanish hotel industry

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Title: The Holy Grail: Environmental management, competitive advantage and business performance in the Spanish hotel industry
Authors: Pereira-Moliner, Jorge | Font, Xavier | Molina-Azorín, José F. | Tarí, Juan-José | López-Gamero, María D. | Pertusa-Ortega, Eva
Research Group/s: Estrategia Competitiva, Diseño Organizativo, Gestión de la Calidad y Gestión Medioambiental
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Performance | Classification | Environmental management | Cluster analysis | Spain | Hotel industry | Business performance | Competitive advantage | Hotel | Environmental proactivity | Cost competitive advantage | Differentiation competitive advantage
Knowledge Area: Organización de Empresas
Issue Date: 2015
Publisher: Emerald
Citation: International Journal of Contemporary Hospitality Management. 2015, 27(5): 714-738. doi:10.1108/IJCHM-12-2013-0559
Abstract: Purpose – This paper aims to analyse the influence of environmental proactivity on cost and differentiation competitive advantages, and to explore the double relationship between environmental proactivity and business performance. Design/methodology/approach – The population consists of all three- to five-star hotels in Spain. A sample of 350 hotels was classified according to environmental proactivity and performance levels, employing a two-step cluster analysis. Significant differences between groups were examined. Findings – The results show two types of environmental behaviour (reactive and proactive), with proactive hotels developing significantly better on both cost and differentiation competitive advantage and achieving significantly higher performance levels. Hotels which achieve above average business performance levels are significantly more environmentally proactive. Research limitations/implications – The present paper demonstrates that environmental management is related to competitive advantages and business performance. Environmental management systems are more developed in higher category, chain-affiliated and larger hotels. This could be due to having more resources to develop their environmental capability. The environmental proactivity scale employed in this study is presented as a reference measure for hotel managers to benchmark their current practices and implement environmental improvements. Originality/value – First, measuring environmental proactivity using four managerial systems (operative, information, strategic and technical) is innovative and provides a more detailed approach to measuring environmental proactivity. Second, demonstrating a double association between environmental proactivity and performance provides fresh insights into the relationship between these variables.
Sponsor: This work has been carried out as part of the research project ECO2009-12231 funded by the Science and Innovation Ministry (Plan Nacional de I D i). The authors thank and acknowledge the support received.
URI: http://hdl.handle.net/10045/58386
ISSN: 0959-6119 (Print) | 1757-1049 (Online)
DOI: 10.1108/IJCHM-12-2013-0559
Language: eng
Type: info:eu-repo/semantics/article
Rights: © Emerald Group Publishing Limited
Peer Review: si
Publisher version: http://dx.doi.org/10.1108/IJCHM-12-2013-0559
Appears in Collections:INV - EDOCMA - Artículos de Revistas

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