Regional segmentation of the salted codfish market in Spain: Implications for Norwegian producers

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Título: Regional segmentation of the salted codfish market in Spain: Implications for Norwegian producers
Autor/es: Sánchez Hernández, José Luis | Espinosa Seguí, Ana
Grupo/s de investigación o GITE: Geografía Humana
Centro, Departamento o Servicio: Universidad de Alicante. Departamento de Geografía Humana
Palabras clave: Consumption patterns | Norwegian codfish producers | Regional conventions | Salted codfish | Spanish markets
Área/s de conocimiento: Geografía Humana
Fecha de publicación: 7-jul-2015
Editor: Routledge
Cita bibliográfica: Norsk Geografisk Tidsskrift–Norwegian Journal of Geography. 2015, 69(3): 152-165. doi:10.1080/00291951.2015.1040833
Resumen: The article draws on the theory of conventions to analyse the shift in the geographical origin of salted codfish consumed in Spain. Since the mid-1990s, Norway has lost most of its market share to new suppliers such as Iceland. The authors analyse a dataset comprising statistical data and information from semi-structured interviews conducted with Spanish processing companies, retail outlets, foodservice managers, and private consumers. They find that this substitution process is a consequence of the ability of new suppliers to meet the more complex demands of the increasingly segmented Spanish market. Further, regional consumption patterns in Spain are diverging from the comparatively homogeneous situation that underpinned the traditional Norwegian hegemony. Industrial, market, and public conventions have become more influential in the most populated regions, such as Madrid, Catalonia, and the Basque Country. The authors argue that a stronger focus on the upper segment of the Spanish codfish market, based on domestic, ecological, and civic conventions, might constitute a reliable strategy for Norwegian producers to recapture some of their market share. It is concluded that concerned consumers in Spain are still sensitive to attributes related to origin, sustainability, and local development, all of which underpin the Norwegian salted codfish production system.
Patrocinador/es: The authors are grateful for the support of research grant 185126/I10 for the ‘The Norwegian-Spanish Salted Fish Project’ (2008–2011), funded by the Research Council of Norway. Support for writing this article was received from The Spanish National Research and Development Framework 2008–2011 (Grant number CSO2011-29168-C03-03 for the project ‘Worlds of production and location patterns of food industry in Spain’).
URI: http://hdl.handle.net/10045/53344
ISSN: 0029-1951 (Print) | 1502-5292 (Online)
DOI: 10.1080/00291951.2015.1040833
Idioma: eng
Tipo: info:eu-repo/semantics/article
Derechos: © 2015 Norwegian Geographical Society
Revisión científica: si
Versión del editor: http://dx.doi.org/10.1080/00291951.2015.1040833
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