Die interkulturelle Dimension von Werbeanzeigen — eine übersetzungsrelevante kontrastive Textanalyse

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dc.contributorMemoria e Identidades Literarias y Culturales (Midel)es
dc.contributorTRALICOVA (Traducciones de Literatura Contemporánea Valenciana)es
dc.contributor.authorMontes, Antonia-
dc.contributor.otherUniversidad de Alicante. Departamento de Traducción e Interpretaciónes
dc.date.accessioned2015-03-04T16:43:58Z-
dc.date.available2015-03-04T16:43:58Z-
dc.date.issued2003-04-
dc.identifier.citationTranslation Journal [Online]. 2003, 7(2)es
dc.identifier.issn1536-7207-
dc.identifier.urihttp://hdl.handle.net/10045/45548-
dc.description.abstractThe language of advertising, although based on everyday speech and each society's value system, has special characteristics. Standardization of advertising language across linguistic and cultural barriers is made difficult by the peculiarities of each language and each society. Similarities and differences between advertising of cosmetic products in Germany and Spain are analyzed on the basis of a corpus of forty ads (20 in German and 20 in Spanish).es
dc.languagedeues
dc.publisherAccurapides
dc.rights© Copyright Translation Journal and the Author 2003es
dc.subjectLanguage of advertisinges
dc.subjectContrastive analysises
dc.subjectGerman languagees
dc.subjectTranslationes
dc.subject.otherTraducción e Interpretaciónes
dc.titleDie interkulturelle Dimension von Werbeanzeigen — eine übersetzungsrelevante kontrastive Textanalysees
dc.typeinfo:eu-repo/semantics/articlees
dc.peerreviewedsies
dc.relation.publisherversionhttp://translationjournal.net/journal/24werbung.htmes
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
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INV - Midel - Artículos de Revistas
INV - TRADECO - Artículos de Revistas
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