Social networks in cultural industries

Please use this identifier to cite or link to this item: http://hdl.handle.net/10045/44125
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Title: Social networks in cultural industries
Authors: González-Ramírez, Reyes | Llopis, Juan | Gascó, José L.
Research Group/s: Sistemas de Información y Recursos Humanos en las Organizaciones (SIRHO)
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Online social networks | Cultural industries | Delphi method | Spain
Knowledge Area: Organización de Empresas
Issue Date: Apr-2015
Publisher: Elsevier
Citation: Journal of Business Research. 2015, 68(4): 823-828. doi:10.1016/j.jbusres.2014.11.035
Abstract: Although cultural industries can benefit from social networks in many ways, few Spanish studies examine the extent to which firms within this economic sector actually use such networks. This study's objective is to investigate the role of online social networks in Spanish cultural firms. The study begins with a literature review on cultural industries and social networks. Then the study proceeds to a Delphi analysis that draws upon experts' opinions. Results reveal a predominance of utilitarian uses over expressive ones, as well as an overriding use of proactive motivations rather than reactive ones within the context of cultural firms' use of social networks. The study confirms the profitability of these networks and the transfer of influence or power from providers to the consumers of cultural goods and services.
URI: http://hdl.handle.net/10045/44125
ISSN: 0148-2963 (Print) | 1873-7978 (Online)
DOI: 10.1016/j.jbusres.2014.11.035
Language: eng
Type: info:eu-repo/semantics/article
Peer Review: si
Publisher version: http://dx.doi.org/10.1016/j.jbusres.2014.11.035
Appears in Collections:INV - SIRHO - Artículos de Revistas

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