Asymmetric rivalry within and between strategic groups
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Título: | Asymmetric rivalry within and between strategic groups |
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Autor/es: | Mas-Ruiz, Francisco | Ruiz Moreno, Felipe | Ladrón de Guevara Martínez, Antonio |
Grupo/s de investigación o GITE: | Marketing |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | Intragroup rivalry | Intergroup rivalry | Strategic groups | Firm size | Banking | Deregulation |
Área/s de conocimiento: | Comercialización e Investigación de Mercados |
Fecha de publicación: | mar-2014 |
Editor: | John Wiley & Sons |
Cita bibliográfica: | Strategic Management Journal. 2014, 35(3): 419-439. doi:10.1002/smj.2102 |
Resumen: | Our study examines asymmetric rivalry within and between strategic groups defined according to the size of their members. We hypothesize that, owing to several forms of group-level effects, including switching costs and efficiency, strategic groups comprising large firms expect to experience a large amount of retaliation from firms within their group and accommodation from the group comprising smaller firms. Small firms, on the other hand, expect to experience a small amount of retaliation from the group comprising large firms and no reaction from the other firms in their group. We estimate the effect of group-level strategic interactions on firm performance. Our analysis reveals that the rivalry behavior within and between groups is asymmetric, which supports the dominant-fringe relation between firms, as described in our hypothesis. |
URI: | http://hdl.handle.net/10045/37730 |
ISSN: | 0143-2095 (Print) | 1097-0266 (Online) |
DOI: | 10.1002/smj.2102 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © 2013 John Wiley & Sons, Ltd. |
Revisión científica: | si |
Versión del editor: | http://dx.doi.org/10.1002/smj.2102 |
Aparece en las colecciones: | INV - MKT - Artículos de Revistas INV - SOC-INNOVA - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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2014_Mas-Ruiz_etal_SMJ.pdf | Versión final (acceso restringido) | 320,9 kB | Adobe PDF | Abrir Solicitar una copia |
2014_Mas-Ruiz_etal_SMJ_rev.pdf | Preprint (acceso abierto) | 500,04 kB | Adobe PDF | Abrir Vista previa |
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