INV - Investigación en Marketing - Artículos de Revistas
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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Recent Submissions
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer
Brand Alliances and Stock Reactions
Brand strategy scope and advertising spending: The more the better?
Strategic group influence on entry mode choices in foreign markets
The effects of price promotion on relative virtue and vice food products