INV - Investigación en Marketing - Artículos de Revistas

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
Items
AccessPreviewIssue DateTitleAuthor(s)
Acceso abiertoRuiz-Conde_etal_2021_Foods.pdf.jpg22-Jul-2021Consumption Threshold at Which Virtue Products Become Vice Products: The Case of BeerRuiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa
Acceso restringidoMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-May-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Acceso abiertoSellers_Calderon_2021_TourEcon_preprint.pdf.jpg1-Feb-2021Brand strategy scope and advertising spending: The more the better?Sellers Rubio, Ricardo; Calderón-Martínez, Aurora
Acceso restringido2018_Mas-Ruiz_etal_IntBusinessRev_final.pdf.jpgDec-2018Strategic group influence on entry mode choices in foreign marketsMas-Ruiz, Francisco; Ruiz-Conde, Enar; Calderón-Martínez, Aurora
Acceso abierto2017_Parreno-Selva_etal_IFAMR.pdf.jpg27-Sep-2017The effects of price promotion on relative virtue and vice food productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Acceso restringido2015_Calderon_Ruiz_Scientometrics_final.pdf.jpgSep-2015Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositoriesCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Acceso restringido2014_Ruiz_etal_TF&SC_final.pdf.jpgOct-2014Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investmentRuiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S.H.
Acceso restringido2014_Ruiz_Calderon_Scientometrics_final.pdf.jpgFeb-2014University institutional repositories: competitive environment and their role as communication media of scientific knowledgeRuiz-Conde, Enar; Calderón-Martínez, Aurora
Acceso restringido2014_Parreno_etal_EJM_final.pdf.jpg2014Price promotions effects of virtue and vice productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Acceso abiertoart_10.1007_s11747-010-0244-z.pdf.jpg12-Feb-2011Cross-category demand effects of price promotionsLeeflang, Peter S.H.; Parreño-Selva, Josefa
Acceso abierto2011_Ruiz_etal_RevistaESIC.pdf.jpgMar-2011Evaluación de las comunicaciones de un congreso de marketing y su posterior publicaciónRuiz-Conde, Enar; Parreño-Selva, Josefa; Calderón-Martínez, Aurora, et al
Acceso abiertoComunicar-40-Calderón-Ruiz-193-201.pdf.jpg1-Mar-2013Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeoCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12