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Access | Preview | Issue Date | Title | Author(s) |
---|---|---|---|---|
1-Feb-2021 | Brand strategy scope and advertising spending: The more the better? | Sellers Rubio, Ricardo; Calderón-Martínez, Aurora | ||
18-May-2021 | Brand Alliances and Stock Reactions | Mas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora |