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AccésVista prèviaData publicacióTítolAutor/s
Open accessart_10.1007_s11747-010-0244-z.pdf.jpg12-de febrer-2011Cross-category demand effects of price promotionsLeeflang, Peter S.H.; Parreño-Selva, Josefa
Restricted access2015_Calderon_Ruiz_Scientometrics_final.pdf.jpgde setembre-2015Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositoriesCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Restricted access2014_Ruiz_etal_TF&SC_final.pdf.jpgd’octubre-2014Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investmentRuiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S.H.
Open accessComunicar-40-Calderón-Ruiz-193-201.pdf.jpg1-de març-2013Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeoCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Restricted access2014_Ruiz_Calderon_Scientometrics_final.pdf.jpgde febrer-2014University institutional repositories: competitive environment and their role as communication media of scientific knowledgeRuiz-Conde, Enar; Calderón-Martínez, Aurora
Restricted access2014_Parreno_etal_EJM_final.pdf.jpg2014Price promotions effects of virtue and vice productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Open access2017_Parreno-Selva_etal_IFAMR.pdf.jpg27-de setembre-2017The effects of price promotion on relative virtue and vice food productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Open accessRuiz-Conde_etal_2021_Foods.pdf.jpg22-de juliol-2021Consumption Threshold at Which Virtue Products Become Vice Products: The Case of BeerRuiz-Conde, Enar; Mas-Ruiz, Francisco; Parreño-Selva, Josefa
Restricted accessMas_etal_2021_JBusiness-to-BusinessMarketing_final.pdf.jpg18-de maig-2021Brand Alliances and Stock ReactionsMas-Ruiz, Francisco; Nicolau, Juan Luis; Calderón-Martínez, Aurora
Open accessSellers_Calderon_2021_TourEcon_preprint.pdf.jpg1-de febrer-2021Brand strategy scope and advertising spending: The more the better?Sellers Rubio, Ricardo; Calderón-Martínez, Aurora