El compromiso medioambiental de los hoteles españoles y el impacto sobre su rendimiento

Abstract

Este estudio examina la relevancia de la gestión medioambiental como fuente de ventaja competitiva para los hoteles. Se estudia la relación entre los distintos grados de compromiso ambiental de los hoteles de 3 a 5 estrellas españoles y su rendimiento empresarial. Se identifican tres tipos de compromiso medioambiental: proactivo, básico y reactivo. Los resultados obtenidos muestran que cuanto mayor es el grado de compromiso medioambiental de los hoteles mayor es su rendimiento de forma significativa.

This study examines the relevance of environmental management as a source of competitive advantage for hotels. The relationship between the environmental commitment of 3-to-5-star hotels located in Spain and their firm performance levels was studied. Three environmental commitment levels were identified: proactive, basic and reactive. The findings show that the degree of proactivity achieved by these hotels impacts significantly on their firm performance.