Let the music play the feelings: the performative effect of advertising music

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Title: Let the music play the feelings: the performative effect of advertising music
Authors: Alaminos, Antonio | Santacreu, Oscar
Research Group/s: Seminario Permanente de Estudios Sociales
Center, Department or Service: Universidad de Alicante. Instituto Universitario de Desarrollo Social y Paz | Universidad de Alicante. Departamento de Sociología II
Keywords: Musicology | Sociology | Music and society | Music and influence people
Knowledge Area: Sociología Cultural | Musicología
Issue Date: 2004
Publisher: Universität Graz. Institut für Musikwissenschaft
Citation: ALAMINOS CHICA, Antonio; SANTACREU FERNÁNDEZ, Óscar. "Let the music play the feelings: the performative effect of advertising music". En: CIM04, Conference on Interdisciplinary Musicology : abstracts : Graz/Austria, 15-18 April, 2004 / hosted by the Department of Musicology, University of Graz ; presented by the European Society for the Cognitive Sciences of Music. Graz : Dept. of Musicology, Graz University, 2004 . ISBN 3-200-00113-5
Abstract: Throughout history, the ability of music in order to influence people has been considered. In fact, music is a very important expressive way not ignored by sociology (Weber, Marx, Adorno...). On the other hand, the persuasive ability of music, as a basis of attraction and attention, causes that it is considered as an important and performative element of the advertising manifest.
URI: http://hdl.handle.net/10045/2672
ISBN: 3-200-00113-5
Language: eng
Type: info:eu-repo/semantics/bookPart
Peer Review: si
Appears in Collections:INV - SPES - Comunicaciones a Congresos, Conferencias, etc.

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