Items
| Acceso | Vista previa | Fecha de publicación | Título | Autor/es |
 |  | 27-nov-2023 | Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities | Orgilés Amorós, Macarena; Ruiz Moreno, Felipe; Penagos-Londoño, Gabriel Ignacio, et al |
|  | 29-ene-2024 | Tourscape role in tourist destination sustainability: A path towards revisit | Torres-Moraga, Eduardo; Rodríguez-Sánchez, Carla; Alonso-Dos-Santos, Manuel, et al |
|  | ene-2024 | ¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing | Romero Montero, Andrés; Sellers Rubio, Ricardo; Cely Álvarez, Adriana |
|  | 29-dic-2023 | The Effect of Tangible Promotions on an Intangible Environment | Sharma, Abhinav; Santa María Beneyto, María Jesús; Nicolau, Juan Luis |
|  | 14-dic-2023 | Mapping the evolution of tourism research: the Spanish case | Martínez-Navarro, Jesús; Campayo Sánchez, Fernando; Ostrovskaya, Liudmila |
|  | 7-dic-2023 | Environmental Sustainability at Destination Level: The Role of Tourist Citizenship Behavior | Sancho-Esper, Franco; Rodríguez-Sánchez, Carla; Torres-Moraga, Eduardo |
|  | 27-nov-2023 | Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review | Sánchez, Carolina; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco |
|  | 31-oct-2023 | Unlocking the secrets of Spain’s R&D subsidies: An advanced analysis of applicant companies | Espinosa Blasco, Mónica; Penagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe, et al |
|  | 29-sep-2023 | Exploring the impact of hotel attributes and services on price and revenue: A hedonic pricing model approach with a focus on internal and external segmentation and repeat customers | Vives, Aldric; Ostrovskaya, Liudmila |
|  | 23-mar-2023 | Smart tourism city governance: exploring the impact on stakeholder networks | Ivars-Baidal, Josep; Casado-Díaz, Ana B.; Navarro-Ruiz, Sandra, et al |
|  | 7-sep-2023 | Inbound marketing in the hospitality industry: A systematic review of the last 12 years | Romero Montero, Andrés; Sellers Rubio, Ricardo; Cely Álvarez, Adriana |
|  | 16-sep-2023 | A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach | Escario, José-Julián; Rodríguez-Sánchez, Carla; Sancho-Esper, Franco, et al |
|  | 6-sep-2023 | Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach | Sánchez, Carolina; Bianchi, Enrique Carlos; Rodríguez-Sánchez, Carla, et al |
|  | 2-ago-2023 | The role of social marketing in achieving the planet sustainable development goals (SDGs) | Rodríguez-Sánchez, Carla |
 |  | 6-may-2023 | Assessing the effects of interaction with attractions and types of visit on day trippers’ satisfaction | Nicolau, Juan Luis; Casado-Díaz, Ana B.; Navarro-Ruiz, Sandra |
|  | 18-mar-2023 | New Insights on the Allocation of Innovation Subsidies: A Machine Learning Approach | Espinosa Blasco, Mónica; Penagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe, et al |
|  | 17-nov-2022 | Consistency of expert product reviews: an application to wine guides | Penagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe; Sellers Rubio, Ricardo, et al |
|  | 16-ago-2022 | Quality of an experience good: the interaction of price and advertising as a determining factor | Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Campayo Sánchez, Fernando |
|  | 9-may-2022 | Modelling the group dynamics in the wine industry | Penagos-Londoño, Gabriel Ignacio; Ruiz Moreno, Felipe; Sellers Rubio, Ricardo |
|  | 28-abr-2022 | La externalización de los servicios de información turística en el contexto de la COVID‑19 | Garulo Ramón, Carlos; Díez Sánchez, Juan José; Sellers Rubio, Ricardo |
