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Acceso	Vista previa	Fecha de publicación	Título	Autor/es
		mar-2021	A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness	Penagos-Londoño, Gabriel Ignacio; Rodríguez-Sánchez, Carla; Ruiz Moreno, Felipe; Torres, Eduardo
		oct-2020	A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making	Kauffmann, Erick; Peral, Jesús; Gil, David; Ferrández, Antonio; Sellers Rubio, Ricardo; Mora, Higinio
		2020	La importancia de la responsabilidad social corporativa en centros deportivos	Ríos Riquelme, Raúl; Sancho-Esper, Franco; Tortosa-Martínez, Juan
		2020	The home exchange phenomenon in the sharing economy: a research agenda	Casado Díaz, María Ángeles; Casado-Díaz, Ana B.; Hoogendoorn, Gijsbert
		17-dic-2020	The effect of short-term rentals on regional hotel efficiency	Casado-Díaz, Ana B.; Sellers Rubio, Ricardo
		22-jul-2021	Satisfaction and Expenditure in Wineries: A Prospect Theory Approach	Sellers Rubio, Ricardo; Nicolau, Juan Luis
		20-may-2021	Customer perceived integrated marketing communications: A segmentation of the soda market	Suay-Pérez, Francisco; Penagos-Londoño, Gabriel Ignacio; Porcu, Lucia; Ruiz Moreno, Felipe
		5-feb-2020	Selling the past. The use of history as a marketing strategy in Spain, 1900-1980	Miranda Encarnación, José Antonio; Ruiz Moreno, Felipe
		10-sep-2021	Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?	Martínez-Navarro, Jesús; Bigné, Enrique
		16-feb-2021	Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share	Sellers Rubio, Ricardo; Mas-Ruiz, Francisco; Sancho-Esper, Franco