Four dimensions of journalistic convergence: a preliminary approach to current media trends at Spain

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Title: Four dimensions of journalistic convergence: a preliminary approach to current media trends at Spain
Authors: Domingo, David | Salaverría, Ramón | Aguado Terrón, Juan Miguel | Cabrera, María Ángeles | Edo Bolós, Concha | Masip, Pere | Meso Ayerdi, Koldo | Palomo, María Bella | Sádaba, Charo | Orihuela Colliva, José Luis | Portilla, Idoia | Díaz Noci, Javier | Larrañaga, José | Larrondo Ureta, Ainara | López, Xosé | Pereira, Xosé | Gago Mariño, Manuel | Otero, Marita | Fernández Rivera, Celia | Alonso, Jaime | Rojo, Pedro Antonio | López García, Guillermo | Iglesias-García, Mar | Álvarez Marcos, José | García Avilés, José Alberto | Giménez Toledo, Elea
Research Group/s: Comunicación y Sociedad del Conocimiento (COSOCO)
Center, Department or Service: Universidad de Alicante. Departamento de Comunicación y Psicología Social
Keywords: Journalistic convergence | Media | Spain
Knowledge Area: Comunicación Audiovisual y Publicidad
Issue Date: Mar-2007
Abstract: Convergence is a very polysemous concept that has been used to describe various trends in journalism that have something in common: the blurring of the limits between different media, professional skills and roles. This paper proposes to analytically structure convergence into four dimensions: integrated production, multiskilled professionals, multiplatform delivery and active audience. This analytical grid can help in exploring convergence avoiding deterministic assumptions and allowing to map its development in different media companies as an open process with diverse outcomes. A sample of 58 Spanish cases is studied using the conceptual framework. Multiplatform delivery is the most popular convergence strategy, and in any given dimension developments tend not to radically change established professional routines and values. Integration and multiskilling dimensions seem to be closely related and mainly developed in local and regional media with small staffs. Delivery and audience strategies are more complex in national media.
Description: Comunicación presentada en 8th International Symposium on Online Journalism, Austin, Texas, 30-31 marzo 2007.
URI: http://hdl.handle.net/10045/19586
Language: eng
Type: info:eu-repo/semantics/conferenceObject
Peer Review: si
Appears in Collections:INV - COSOCO - Comunicaciones a Congresos, Conferencias, etc.

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