Identifying corporate management topics with web pages

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Title: Identifying corporate management topics with web pages
Authors: Llopis, Juan | González-Ramírez, Reyes | Gascó, José L.
Research Group/s: Dirección de Sistemas de Información y de Recursos Humanos
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Web pages | Strategic management | Corporate description | Large firms | Spain
Knowledge Area: Organización de Empresas
Date Created: 2009
Issue Date: 2009
Publisher: WASET
Citation: LLOPIS TAVERNER, Juan; GONZÁLEZ RAMÍREZ, M. Reyes; GASCÓ GASCÓ, José Luis. “Identifying corporate management topics with web pages”. International Journal of Human and Social Sciences. Vol. 4, No. 3 (2009). ISSN 2010-4081, pp. 173-180
Abstract: This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect strategic trends by firms or sectors, and even a primary source for benchmarking. This technique has made it possible to identify the key issues in the strategic management of the most excellent large Spanish firms and also to describe trends in their long-range planning, a way of working that can be generalised to any country or firm group. More precisely, two objectives were sought. The first one consisted in showing the way in which corporate websites make it possible to obtain direct information about the strategic variables which can define firms. This tool is dynamic (since web pages are constantly updated) as well as direct and reliable, since the information comes from the firm itself, not from comments of third parties (such as journalists, academicians, consultants...). When this information is analysed for a group of firms, one can observe their characteristics in terms of both managerial tasks and business management. As for the second objective, the methodology proposed served to describe the corporate profile of the large Spanish enterprises included in the Ibex35 (the Ibex35 or Iberia Index is the reference index in the Spanish Stock Exchange and gathers periodically the 35 most outstanding Spanish firms). An attempt is therefore made to define the long-range planning that would be characteristic of the largest Spanish firms.
ISSN: 2010-4081 (Print) | 2010-409X (Online)
Language: eng
Type: info:eu-repo/semantics/article
Rights: Licencia Creative Commons Reconocimiento-NoComercial-SinObraDerivada 3.0
Peer Review: si
Appears in Collections:INV - SIRHO - Artículos de Revistas

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