Validity of the multidimensional reputation perception scale in private universities

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Title: Validity of the multidimensional reputation perception scale in private universities
Authors: Amado-Mateus, Marelby | Guzmán Rincón, Alfredo | Juarez, Fernando | Ramos-Soler, Irene
Research Group/s: Envejecimiento y Comunicación (AgeCOM) | Marketing Experiencial, Eventos y Comunicación Integrada (MAE-CO)
Center, Department or Service: Universidad de Alicante. Departamento de Comunicación y Psicología Social
Keywords: Reputation | Universities | High quality | Validation | Psychometric assessment | Management
Issue Date: 7-Oct-2024
Publisher: Frontiers Media
Citation: Frontiers in Education. 2024, 9:1365210. https://doi.org/10.3389/feduc.2024.1365210
Abstract: University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s perception of the university, and it has been related to success, competitiveness, sustainability, stakeholder decision-making and the differential of the value offer. Therefore, its evaluation has been the subject of several studies that seek to measure and assess reputation in higher education to understand how to manage it. This article evaluates the psychometric properties of the reputation scale in students at private universities in Colombia. The methodology used included an adaptation of the scale to the Spanish language, content validity analysis, reliability analysis, exploratory factor analysis and confirmatory factor analysis. The results showed the validity and reliability of the scale and, through the analyses carried out, provided evidence of the scale’s robustness.
URI: http://hdl.handle.net/10045/147567
ISSN: 2504-284X
DOI: 10.3389/feduc.2024.1365210
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2024 Amado-Mateus, Guzmán Rincón, Juarez and Ramos. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Peer Review: si
Publisher version: https://doi.org/10.3389/feduc.2024.1365210
Appears in Collections:INV - AgeCOM - Artículos de Revistas
INV - MAE-CO - Artículos de Revistas

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