Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review

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Title: Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review
Authors: Sánchez, Carolina | Rodríguez-Sánchez, Carla | Sancho-Esper, Franco
Research Group/s: Marketing
Center, Department or Service: Universidad de Alicante. Departamento de Marketing
Keywords: Barriers | Motivators | Water conservation | Bibliometric | Systematic | Review
Issue Date: 27-Nov-2023
Publisher: MDPI
Citation: Sanchez C, Rodriguez-Sanchez C, Sancho-Esper F. Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review. Water. 2023; 15(23):4114. https://doi.org/10.3390/w15234114
Abstract: Water scarcity, aggravated by growing demands, represents a significant challenge for humanity. Promoting household sustainable water-consumption behaviors has become vital. The Community-Based Social Marketing (CBSM) framework stands out among many strategies to promote water conservation. However, many interventions in this domain often neglect significant theoretical insights, leading to gaps in addressing key social and contextual drivers of behavior. This study conducts a systematic and bibliometric literature review aimed at identifying determinants underlying household water-conservation behaviors. This review encompasses 155 papers published from 1984 to early 2023. Our findings show that this is a highly multidisciplinary field of study with a marked increase in research attention discerned post-2010, particularly from water-stressed regions. Furthermore, our findings also reveal an often-overlooked integration of guiding theories and an over-reliance on self-reported measures in prior research. Factors such as attitude, perceived efficacy, emotions, and habits emerge as pivotal in understanding water conservation. However, while attitudes have been extensively analyzed in previous research, the other factors deserve greater attention from researchers. Inconsistencies in demographic predictors further hint at potential moderating roles. This paper offers valuable insights for designing effective household water-conservation interventions through a social marketing lens.
Sponsor: This research was funded by Generalitat Valenciana (Emerging Project GV2022 number: CIGE/2022/051), Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) doctoral research scholarship, and Universidad Católica de Córdoba (Argentina).
URI: http://hdl.handle.net/10045/138983
ISSN: 2073-4441
DOI: 10.3390/w15234114
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Peer Review: si
Publisher version: https://doi.org/10.3390/w15234114
Appears in Collections:INV - MKT - Artículos de Revistas

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