Interpreting Covid-related memes: The role of inferential strategies and context accessibility

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Title: Interpreting Covid-related memes: The role of inferential strategies and context accessibility
Authors: Yus, Francisco | Maíz-Arévalo, Carmen
Research Group/s: Inglés Profesional y Académico (IPA) | INTERCULTURALIDAD, COGNICIÓN, INTERPRETACIÓN, TRADUCCIÓN Y ORGANIZACIÓN de la interacción comunicativa (INCOGNITO)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Inglesa
Keywords: Memes | Covid memes | Internet humour | Multimodality | Incongruity-resolution
Issue Date: 24-May-2023
Publisher: John Benjamins Publishing Company
Citation: Yus, Francisco; Maíz-Arévalo, Carmen (2023). “Interpreting Covid-related memes: The role of inferential strategies and context accessibility”. In: Linares Bernabéu, Esther (Ed.). The Pragmatics of Humour in Interactive Contexts. John Benjamins Publishing Company. (Pragmatics & Beyond New Series; 335). ISBN 9789027213877, pp. 6-31
Abstract: One of the sources of relief, entertainment and socialisation during the Covid pandemic lockdown was the massive exchange of memes on social media and messaging applications. The objective of this chapter is to analyse and categorise 150 Peninsular Spanish memes collected from different interactive channels online (mainly social media and the messaging app WhatsApp) during the strict 2020 Covid lockdown in Spain (March-May 2020). The sample was then analysed under “incongruity-resolution theory” and categorized with the following research questions in mind: (a) what inferential strategies the internet user is expected to perform to interpret these Covid memes correctly; (b) what role text and image play in the eventual derivation of humorous effects from these memes; and (c) what kind of contextual information the internet user is expected to have access to for successful comprehension. Answering these research questions will eventually allow for a differentiation between Covid memes and non-Covid ones, as already intuitively felt by most users.
Sponsor: This chapter has been funded by the research project PID2019-104980GB-I00: “El humor interaccional en español. Géneros orales, escritos y tecnológicos” [Interactional humour in Spanish. Oral, written and technological genres] (MICINN, AEI) (2020-24).
ISBN: 9789027213877 | 9789027249753
DOI: 10.1075/pbns.335.01yus
Language: eng
Type: info:eu-repo/semantics/bookPart
Rights: © John Benjamins Publishing Company
Peer Review: si
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Appears in Collections:INV - INCOGNITO - Capítulos de Libros
INV - IPA - Capítulos de Libro

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