Exploring new forms of gender violence: women as objects in plastic surgery’s leaflets

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Title: Exploring new forms of gender violence: women as objects in plastic surgery’s leaflets
Authors: Martínez Lirola, María
Research Group/s: Análisis Crítico del Discurso Multimodal (ACDM)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Inglesa
Keywords: Discourse analysis | Advertising | Gender violence | Women as objects | Multimodal texts | Plastic surgery leaflets
Knowledge Area: Filología Inglesa
Issue Date: Nov-2009
Publisher: Universidad de Alicante. Departamento de Filología Inglesa
Citation: MARTÍNEZ LIROLA, María. “Exploring new forms of gender violence: women as objects in plastic surgery’s leaflets”. Revista Alicantina de Estudios Ingleses. No. 22 (Nov. 2009). ISSN 0214-4808, pp. 181-194
Abstract: There are many texts in which images of women are used for different purposes in our society. This research explores the main strategies used to create meaning in two multimodal texts used by leaflets advertising cosmetic surgery in Alicante (Spain). The study aims to point out that women are treated as objects in these leaflets. To demonstrate this argument the main visual and linguistic characteristics will be analysed in both multimodal texts in which people are persuaded of the benefits of such surgery. Special attention will be paid to the influence that the different linguistic and visual choices may have on society. This study reveals that the image of women that appears in some leaflets of this type is so aggressive that it could be understood as a new form of gender violence.
URI: http://hdl.handle.net/10045/13820 | http://dx.doi.org/10.14198/raei.2009.22.12
ISSN: 0214-4808
DOI: 10.14198/raei.2009.22.12
Language: eng
Type: info:eu-repo/semantics/article
Peer Review: si
Appears in Collections:Revistas - Revista Alicantina de Estudios Ingleses - 2009, No. 22
INV - ACDM - Artículos de Revistas
Institucional - IUIEG - Publicaciones

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